관광객 전용카지노 도입에 대한 제주지역 주민의 애착도와 태도에 관한 연구

Abstract

Casino industry is a higher value-added business. And it creates new jobs and increases in tax revenue. But compared with other industry, local residents had little understanding of the casino. Casino industry has a positive and negative side at the same time. Because of this, local residents' attachment is an important factor that determines their attitude toward developing tourist industry. The purpose of this study is to examine the Jeju resident's attachment and attitudes by introduction of tourists exclusive casino. In this study, it was attempted to examine whether there were significant differences in resident's attachment and attitudes according to demographics and resident's attachment has significant correlation with residents' attitude. This study used the survey method. From April 11 to 20, 2008, 500 questionnaires were distributed to the residents who visited the office of Jeju Special Self-Governing Province, Jeju City Hall and Seogwipo City hall. Out of 500 questionnaire, 484 questionnaires were collected and a total of 436 questionnaires were finally used for empirical analysis. Measurement factors of the residents' individual characteristics are as follows : gender, age, education, career, income, residential district, term of residence. Also, 15 items of attachment and 30 items of attitude were measured for the analysis. To accomplish the objectives of this study, the theoretical review was performed and as the empirical analysis, frequency analysis, factor analysis, T-test, ANOVA analysis, and canonical correlation were used for the statistic analysis using SPSS 12.0 for Window and SAS 8.1. The major findings of this study can be summarized as follows: ⑴ There were significant differences in resident's attachment and attitudes according to the individual characteristics(gender, age, education, career, income, residential district, term of residence). ⑵ It was showed that there were significant differences in resident's attitudes according to the attachment. In other words, the higher attachment was, the more positive attitude on the economical, environmental, and social-culture factors they had. ⑶ It was showed that resident's attachment had significant correlation with residents' attitude. In short, it has been confirmed that higher attachment had the positive attitudes on economical and social-culture factor. This study showed that residents' attitude had different effect on the attachment. According to the individual characteristics, they had positive or negative attitude and higher attachment had the positive attitudes. This is because Jeju suffering from economical problem have taken steps to address the problem. So, for economic reasons, through introduction of tourists exclusive casino they are expecting the economic growth in Jeju.