섬 관광목적지 경쟁력 평가지표개발에 관한 연구

Abstract

Island tourism has become one of the distinct social phenomenon and trends, but academic discussion on this matter were minimal both domestically and globally. In business administration field, competitiveness issues were spiritedly discussed since the 1980s, but destination competitiveness issues in the tourism field were first introduced in the study of Rithcie and Crouch in 1993. However, in terms of island tourism, it is still arguable on the definitions, scopes, and applications. Even though its challenges, the issue about island tourism has the growing interests from the academics, industry, and public sectors.

The main purpose of the study was to develop evaluation indicators for competitiveness of island tourism destination. And the specific study objectives were as follows: First, it tried to identify conceptual framework on competitiveness and develop a new framework to apply island tourist destination. Second, it also tried to define conceptual framework of competitiveness for island tourist destination. Finally, the study attempted to provide competitiveness factors for island tourist destination that can universally applied.

This dissertation largely contained five chapters. In the first chapter, the study focused on purpose, method, and boundary of this study, especially considering specialty of island tourist destination in order to define background of this study. The second chapter suggested three subjects to extract main clue of this study such as 'competitiveness', 'tourist destination', 'specialty of island'. Convergence of these three main subjects could make indicators of 'island tourist destination competitiveness'. I utilized two kinds of analytic methods in the dissertation, one is Delphi and the other is AHP. So, in chapter 3, I explain about advantage of Delphi and AHP. In chapter 4, according to Delphi analysis in the second rounds, 164 indicators for island tourist destination competitiveness out of 203 indicators were selected, and the researcher used these indicators for AHP to give the particular weights on the indicators. Finally, the indicators of island tourist destination have been categorized into the three groups as follows: the conditions of island tourist destination (hierarchy 1), sustainability (hierarchy 2), and ecological sustainability (hierarchy 3). The final chapter included the conclusions and implications. Expected effect of this study can be summarized as follows: First, it was meaningful that the study on tourist destination competitiveness(TDC), which has been conceptually conducted, could be utilized through a systematic study. By differentiating previous research that only provided conceptual model and lacked in practical use, this study fully meet the aim of tourism study as practical academics. Second, it was significant in that it dealt with 'an island TDC model' which not much discussion and study had been made. In light of complex aspect of tourism, practical application of tourism competitiveness in promising tourism destination is expected to contribute to the theoretical development of tourism management strategy, which in its infant in the tourism study. Third, tourism study as applied academics should provide alternatives to existing problem. If concept framework and staged competitiveness evaluation factor of island tourism destination suggested in this study can be universally applied, it will enable many islands actively cope with existing environment issue and set up, provide political aim and alternatives for the development of tourism.