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웹 로그분석을 통한 인터넷 쇼핑몰에 관한 연구

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Alternative Title
Study on the Internet Shopping Mall Using Web Log Analysis
Abstract
As users to purchase commodities and search a web page through the internet increases rapidly, many web sites take a growing interest in not a simple site embodiment to gather a user information but a more effective site embodiment to extract a valid date from a user information.
Whenever a user searches a file in website, the server software leaves the recording. The server stores a text information called Acess log, Error log and Referrer log.
We can extract the data of a user like main class, customer purchase pattern, main purchase time, web page search path and so on from the analysis of stored web log file and use various ways as interface design.
I have researched the structure of web log file, the web log server's file creation.
In result, I presented the strategic way of Internet shopping mall with the analysis of the consumer's behavior.
Author(s)
元明美
Issued Date
2008
Awarded Date
2008. 8
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000004403
Alternative Author(s)
Won, Myeong Mi
Department
산업대학원 전기전자공학과 컴퓨터공학전공
Advisor
郭鎬榮
Table Of Contents
Ⅰ. 서 론 1

Ⅱ. 관련연구 2
1. 인터넷 쇼핑몰 2
2. 웹 데이터 마이닝 5
3. 로그분석 11

Ⅲ. 분석 시나리오 20
1. 로그 데이터 구성 20
2. 시나리오 환경설정 21

Ⅳ. 분석결과 24
1. 성별 및 성향 24
2. 회원, 비회원 수 24
3. 페이지 빈도 수 25
4. 재접속 수 26

Ⅴ. 결 론 27

참고문헌 28
Degree
Master
Publisher
제주대학교 산업대학원
Citation
元明美. (2008). 웹 로그분석을 통한 인터넷 쇼핑몰에 관한 연구
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Graduate School of Industry > Computer Engineering
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