이벤트업체 종사자의 직무만족 영향요인에 관한 연구

Abstract

This paper looks into factors that affect work satisfaction of employees at event organizing companies that have seen a dramatic increase of late on JejuIsland. It assesses factors that most affect job satisfaction, and tries to improve working and management environment by analyzing the level of satisfaction expressed by employees in the industry. Survey questions in preceding studies and their results were analyzed, and the focus was placed on: factors cited by event organizers as affecting their job satisfaction; the degree of importance for each factor; weight each factor carries; and how each factor changed job satisfaction according to their particular attributes and circumstances. Factors that affected job satisfaction were categorized into three: those related to an event organization as a whole, a working environment, and self-fulfillment. Results of analyzing these factors are as follows. First, a self-fulfillment factor involved an interest in the job and a sense of reward. This shows that event company employees link self-gratification and aptitude with their job preference. Second, factors related to the working environment, social and job recognition was mentioned. This may be translated as a sense of content expressed towards their job, but more precisely it is a desire to be recognized as an event organizer in society as well as a strong responsibility taken up for their job. Third, they cited benefits and promotion (growth) provided by their company as one of the factors affecting the job satisfaction. This may be the testament to which most event companies by their nature have poor finances, their employees are usually owners of theses businesses, they are younger in age, and work in an unfavorable environment. Fourth, work satisfaction grew in line with the position or years of experience employees had, signaling that senior employees are afraid of a career change even though they are disgruntled with their current job. Eventually, more often than not, they end up retaining their job for a lifetime. In addition, those who are older in age and married displayed a higher sense of job satisfaction. Fifth, among the factors related to an organization, a working environment and self-fulfillment, event company employees placed the most importance on monetary reward. This reflects that despite laborious work they endure, their pay is relatively low, which is why many of them live an anxious life hoping for financial security. Based on these results, for the event industry to develop further, event company employees need to take a leap forward as a professional. To do that, they need to be equipped with international competitiveness aiming to improve the quality of events they organize. The first step to achieving this goal will be a systematic study on the lives of event organizers who hold a key to the success of events. Establishing a solid benefit/ compensation system of event companies will be the first priority, and raising pay is the most pressing of all. However, abject working conditions and an innate structure of event companies make it difficult to realize pay raises. A merit-based pay system may be one solution to solve this problem. It can be introduced as a pilot project first before it is institutionalized in the event industry as a whole. This will require establishing a new profit structure after reorganizing the profit model in the event companies. Second, event companies themselves should put utmost efforts for further growth of the event industry, and should secure talents. These two point to the need of establishing an association that represents the industry. Third, external elements, namely the surrounding environment of the event industry must be improved. A current bidding system involving municipalities and businesses, for instance, must be changed for the better. Last but not least, event companies have mainly focused on growing in size, resorting to unconditional sacrifice made on the part of their employees, and apprenticeship and its related skills, even though technology, capital and labor are what the event industry is made of. Therefore, it is high time that the industry shifts its focus from quantity to quality, because Jeju is at a critical juncture where it needs event companies that have a competitive edge not only in the region but in the world. This is only natural as Jeju Island has and will continue to hold international events be fitting some of its names, "the island of peace,""free international city," and "Jeju, the island of world natural heritages. "Against this backdrop, some more light needs to be shed on event organizers, who are indispensable in any event, and a systematic research on them and their work must be conducted sooner rather than later. However, due to a few limitations this study faced, following suggestions have been made for future research efforts: First, this research was conducted on event company employees on JejuIslandonly,thustheresultsoftheresearchdonotrepresentthejobsatisfactionofeventorganizersinKorea. Second, in reviewing preceding studies, reviews were performed on sectors similar to the event industry - media, advertisement and hotel industries. However, due to a lack of a direct link in setting independent variables, redundancies in questions were caused. That is why what had been intended initially was not thoroughly delivered. In the future, more diverse independent variables will need to be set up leading to a variety of research studies to be carried out.