자연휴양림 선택속성에 관한 연구

Abstract

The purpose of this study is to analyzing the characteristics of tourists of recreational forest and to suggest the basic information to help planning, developing and operating the recreational forest by studying the choice attributes of the recreational forest as one of the tourist site. The research results lead us to the follows. First, the income of visitors is comparatively high, and most of them are high educated and came to Recreational Forest in a small group with family or friends. The result of the analysis of preferring activity in Recreational Forest shows that most of visitors prefer to walk forest and take rest in peace with their companions. It is interpreted that the tourism pattern is changed to the purpose of mental rest and spiritual stability from the pattern of simple consumption shown in previous tourism site. Second, regarding the survey on the frequency of visit and intention to re-visit, about 70-80% of total visitors have visited any recreational forest, and about 60% of total visitors have re-visited the recreational forest in Jeju more than twice within 5 years. This shows that the visitors of Recreational Forest are responding to the positive reaction to present natural forest, and it may be estimated that the new pattern of tour focusing on natural forest is rapidly spread. Thus, this change has to be reflected in the main body of planning or operating the Recreational Forest. Third, in terms of the means of transportation used to visit Recreational Forest, the rate of using private vehicles is much higher than that of using public transportation. Because of the increase in the use of Recreational Forest where the accessibility by public transport is relatively low, it is closely correlated with the changes in the pattern of the use of public transport. Forth, as the result of analyzing degree of affecting visitors' choice among the attributes of Recreational Forest(the ecologyㆍenvironment, facilities, activities, accessibility and user system), the ecologyㆍenvironment of Recreational Forest is the most positively influencing attribute to visitors' choice. However it is estimated that visitors are not influenced by facilities to choice to come to Recreational Forest. Fifth, according to analysis of the comparative priority order among the choice attributes, the ecologyㆍenvironment, activities and their particular items are estimated importantly as the choice attributes of the Recreational Forest. Comparatively facilities and accessibility and user system are not importantly estimated. Sixth, according to analysis of questionnaire for subjective opinions, it is shown that visitors were positively impressed by the ecologyㆍenvironment and statical activities of the Recreational Forest. However, many of visitors wanted to be able to observe various animals and plants and to experience varied dynamic activities and programs for education such as classes for learning ecology and environment. In conclusion, it is shown that the visitors' behaviour of Recreational Forest in research area is already different from the past pattern of visitors'. Especially it is in considerable accord with eco-tourism and sustainable tourism which are being rapidly spreaded in recent days. Also, it is estimated that the ecologyㆍenvironment of Recreational Forest is the most positively influencing attribute to visitors' choice and the most important attribute according to analysis of the comparative priority order. Thus, on planning and developing Recreational Forest, it has to put priority on the value of sustaining the ecology and environment in Recreational Forest.