正月 대보름 들불祝祭에 관한 硏究

Abstract

The purpose of this study is to find the factors effecting to visitor's satisfaction of festival events for promoting regional economy and enhancing an image of Jeju island. in order to archive the purpose of the study, literature reviews and various theories related to regional festival have been examined. Based on these examinations, the systematic questionnaire for survey has been developed Jeongwol Daeboreum Fire Festival has been selected for this research Statistical analysis for finding factors effecting the visitor's satisfaction has been proceeded. Data were collected from visitors who had participated in the Jeongwol Daeboreum Fire Festival in 2007. The result comes from this study by analysing the data and it is like as follows. First of all, according to study for the result of difference analysis, the factors, which are a residential district of visitors, an educational background and so on among the feature of demography, affect the visitor's satisfaction. Second, according to the confidence index and factor analysis, the satisfaction of the visitors about the regional festival is verified by the statistic, which is Cronbach's alpha value, 0944, and variance description, 63.011%. Third, through the regression analysis, it is possible to figure out the relation between the satisfaction of visitors and revisit or recommendation to others. In conclusion, from the study which are an actual proof of the analysis ,a trait of the population statistics, and the factor of the satisfaction of visitors about the regional festival is affected by the feature of demography and the factors of satisfaction about a regional festival. Also, it is revisited with revisit or recommendation to others. From the assumption of the first, a trait of the population statistics is similar to the positioning of target market, and from the assumption of the second, the factor of the satisfaction of visitors about the regional festival is similar to the 4Ps for marketing mix, from the assumption of the third and forth are similar to feedback for the necessity of the festival.