제주방문 관광객의 관광지선택속성과 만족에 관한 연구

Abstract

The purpose of the study was to examine what factors had an important effect on making domestic tourists visiting Jeju choose Jeju as their tourism destination, and whether their satisfaction followed by such factors had an effect on making them revisit jeju on the basis of a critical mind proposed before. To achieve the purpose, the study grasped level of factors attaching great importance to tourists'choice by examining importance and achievement of tourist resort-choosing property of jeju tourists through IP analysis, compared characteristics of their behaviors by comparing their satisfaction after visiting Jeju and examined an effect of achievement of choice property on overall satisfaction and revisit. As the results of analyzing positively on an effect of achievement of tourist resort-choosing property on their satisfaction and correlations between their satisfaction and revisit, first, achievement (satisfaction) of tourist resort-choosing property had an effect on overall satisfaction. Especially, food factors such as food kinds, food price and food cleanness had the largest effect on domestic tourists' satisfaction. Second, domestic tourists'overall satisfaction had a great deal of effect on their revisit and their recommendation for Jeju as a tourist resort. Third, residential area and the final scholarship which were demographical characteristics of domestic tourists had differences in tourists' satisfaction. Therefore, it was reaffirmed that a unique local food of only Jeju had a large effect on tourists' satisfaction, which made tourists revisit Jeju. As the results of carrying out importance-achievement of tourist resort-choosing property with domestic tourists, most of them attached great importance to all properties, and properties with the most differences in importance and achievementof domestic tourists were shopping goods, shopping price, food price, food cleanness, leisure sports, easy acquisition of information, cultural events & festivals, amusement facilities, reservation service and convenience in shopping. Shopping goods, shopping price, food price, food cleanness, cultural events & festivals were items that tourists attached great importance to. However, they didn't satisfy tourists as much as tourists expected. Leisure sports, amusement facilities and convenience in shoppingalso had low expectation and satisfaction. Therefore, price management in shopping and food, goods development and management of sanitary cleanness should be put before everything and Jeju should concentrate their efforts on opening and making public relations of cultural events and festivals so that Jeju may satisfy tourists more and induce their revisit as a tourism destination. In the event of leisure sports out of low-estimated items, demand of individual tourists is continuously increased, and they have a distinct tendency to enjoy diverse leisure sports. However, Jeju is lowly estimated as a tourism destination for leisure sports and so Jeju tourists had low satisfaction. Therefore, leisure sports should be intensively managed. In the above parts, if supplementation and development are realized and researches are carried out in diverse ways, it is thought that they will contribute to making political measures at the time of planning/developing Jeju as a tourism destination.