濟州地域 觀光統計 改善方案에 관한 硏究

Abstract

Over a recent couple of years, the tourist market in Korea and in other countries are experiencing great changes as the global tourist market has expanded, the lifestyle and value system of the people have changed, the five-work-day system has been established, the transportation convenience has increased, and the central government and local governments have increased their interest and put more investment in tourist industry. Thus, the necessity of making appropriate policies to execute and conducting a relevant study has increased more than over in order to respond to the rapid changes in tourist market. Correspondingly, the need for interest and study about confident tourist statistics has grown even more. Among many local institutions in Korea, the Jeju region is a convenient place to collect tourist statistical data compared to other local institutions, using its geographical feature as an island. Accordingly, the local tourist statistics has been calculated since a long time ago and utilized in a variety of tourism development plans and policies and tourism-related studies. However, same as other regions, the tourist statistics of the Jeju region turns out to be mere supplier-oriented information and lacks the in-depth processing statistics data that analyzed the forms of tour, which are the most important index in tourist market. Therefore, it is necessary to conduct a study on collecting and distributing a more systematic, accurate, user-oriented tourist statistics that can be applied to a variety of tour forms. To achieve this aim, this study first drew some suggestive points about the tourist statistics in Jeju region through a theoretical review of regional statistics and tourist statistics and analysis of the current situation and trend of tourist statistics in Jeju and in other domestic and foreign regions. Second, through theoretical study and trend analysis, the variables for improving the tourist statistics in Jeju region were reviewed and verified by experts. Those variables were then set as the basis for deriving a system for the tourist statistics in Jeju region. Third, the study discussed the overall results of theoretical study, trend analysis, analysis of the experts? opinions, etc, and based on this discussion, presented the solution for improving the tourist statistics in Jeju area for establishing a tourist statistic system in Jeju region. Survey investigation on the opinions of the experts was conducted twice to obtain replies from thirty experts for their opinions. The first round of investigation used open-end questions, and the results were processed with manual statistical analysis to set up the second survey by adjusting the importance of the answers. The second survey consisted of the questions that were weighed from one point to five points according to the importance of the questions. Lastly, the tourist statistics system in Jeju region was set up based on the results of analysis on the opinions of the experts. Then, an integrated solution for improving the system was presented after comparing and reviewing the results from the case analysis on domestic and foreign tourist regions and the trend analysis of Jeju region. The contents are as follows. First, the Jeju tourist statistics needs to be approved as a nationally designated statistics in order to enhance professionalism. In order to become a designated national statistics, the Jeju local government must first install a professional institution for tourist statistics, raise the experts, and secure enough budgets. Second, it is necessary to provide user-oriented information. To this end, it is essential to devise processing statistics, construct a categorization system that fits both the international standards and the local conditions, and construct a database for tourist statistics. Lastly, a variety of information needs to be provided. To do so, statistics for tourist forms such as tourist experience, tourist type, and used facility needs to be prepared. Also, it is necessary to prepare cost and employment statistics and publish a white paper for tourist statistics. Despite the results discussed so far, the limits of this study and the subjects thought to be valuable for further research are presented as follows. First, the range of study is focused on the tourist statistics in Jeju region and thus has a regional limitation. Thus, a broader range of study needs to be conducted in order to construct a more integrated system for regional tourist statistics. Second, this study has not provided a specific improvement plan as to the size of budget, the characteristics of the professional institution, and its management. Thus, future studies need to develop more specific, detailed improvement plans based on the system model presented in this study. Lastly, in discussion of the integrated solution for improvement, the suggested system model failed to respond to the changes in situation due to the external environments ? the government, academia, and industry ? and did not discuss the cooperative system and the mutual cooperation plan with these entities. Also, the study was conducted in a condition that currently lacks detailed statistical information. Therefore, future studies need to develop a more in-depth relationship analysis, such as setting up a relationship with external components, and when specific statistical information becomes available, they need to address these issues in more details.