제주대학교 Repository

제주지역 문화상품의 수출전략에 관한 연구

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Alternative Title
A Study on Export Strategy for Cultural Industry in JeJu
Abstract
Cultural resource has emerged as a important product after Korean Wave around the Asia. Although Jeju has many potential cultural assets, Jeju didn't develop and trade the product successfully. Especially, museums around Jeju are very various in terms of cultural perspective, has much potential to develop. In this contexts, this thesis aims to research the perception of foreign museum visitors and to review the development way of Jeju museums in terms of the promotion of cultural product. And, to accomplish this purpose, this study reviews domestic and overseas literatures related cultural product and its trade strategies, and analysis the perception of foreign visitors such as Chinese, Japanese and North American.
The main implementations of this study are as follows.
Firstly, there is the significant differentiation between the perception of three foreign visitors in the personal and physical motivation, psychological motivation, personal development motivation, status motivation of museum visitation. And among the three visitors, North American have much higher perception than Japanese and Chinese have.
Secondly, though there is the significant differentiation of some motivational perception in museum visitation, there is no significant differentiation statistically in the museum satisfaction.
Thirdly, in the perception of museum characteristics the respondent of North American is the highest among three foreign museum visitors, Japanese is the second, and Chinese is the last.
Fourthly, in the relation between museum visitation motivation and satisfaction through multiple regression analysis, there is some significant relation statistically in personal and physical motivation, personal development, status motivation.
In conclusion, museums in Juju should develop the marketing strategies in terms of the international trade of cultural product to attract foreign tourist. And if local government would initiate to promote museum as the marketing or cultural trade strategy for earning foreign currency, Jeju could be a more international tourism area in terms of the Jeju International Free City(JFIC).
Author(s)
고옥자
Issued Date
2007
Awarded Date
2007. 2
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000003815
Alternative Author(s)
Ko, Ok-Ja
Affiliation
제주대학교 경영대학원
Department
경영대학원 무역학과
Advisor
김희철
Table Of Contents
제1장 서론 = 1
제1절 문제의 제기 = 1
제2절 연구의 목적 = 2
제3절 연구의 범위와 방법 = 3
제2장 이론적 고찰 = 5
제1절 문화상품의 개념과 특징 = 5
1. 문화산업의 정의와 범위 = 5
2. 문화상품의 개념과 특징 = 10
제2절 박물관 문화상품과 콘텐츠 = 15
1. 박물관 상품의 의미와 특징 = 15
2. 문화콘텐츠와 박물관 = 23
제3절 문화상품의 수출전략 = 25
1. 문화상품의 경쟁력전략 = 25
2. 문화상품의 콘텐츠 개발·유통·관리전략 = 29
3. 문화상품의 마케팅 전략 = 32
4. 박물관 문화상품과 수출과의 관계 = 34
제3장 연구설계 = 40
제1절 연구모형과 연구가설 = 40
제2절 설문의 구성 = 41
제3절 조사방법과 분석방법 = 42
제4장 분석결과 = 44
제1절 표본의 일반적 특성 = 44
1. 인구통계적 특성 = 44
2. 일반적 특성 = 45
제2절 변수의 신뢰성 및 타당성 검증 = 51
1. 변수의 신뢰성 검증 = 51
2. 변수의 타당성 검증 = 53
제3절 가설의 검증 = 57
제4절 분석결과의 시사점 = 60
제5장 결론 = 63
제1절 연구의 요약과 시사점 = 63
제2절 연구의 한계와 향후 방향 = 64
참고 문헌 = 66
설문지 = 69
Degree
Master
Publisher
제주대학교 경영대학원
Citation
고옥자. (2007). 제주지역 문화상품의 수출전략에 관한 연구
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Graduate School of Business Administration > International Trade
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