濟州地域 테마관광지 類型別 觀光客의 欲求및 滿足에 관한 硏究

Abstract

Peoples travel for various needs and motivations and try to achieve freshness and novelty escaping from their daily life. These days, the needs of tourists have been changing the basic needs into more personal, diversified and higher needs in comparison with the past. The objectives of this study are as follows: First, through theoretical reviews related to the needs of tourists who visited the theme park and attributes of satisfaction, previous literature is examined and organized in all its aspects. Second, this study tries to examine whether there are differences in needs and satisfaction attributes of tourists according to the type of theme tourist areas. Third, this study tries to examine whether there are correlations between needs of tourist and satisfaction. To accomplish the objectives of this study, the theoretical reviews and empirical analysis were carried out together. three hundred seven questionnaires were collected out of total 400 questionnaires and finally used 210 questionnaires for empirical analysis excluded from 90 questionnaires. In the analysis methods, frequency analysis, factor analysis, ANOVA, cross tabulation and correlation analysis were used for the statistical analysis. The results of the study indicated that there were significant differences in the needs and satisfaction of tourist according to the type of theme tourist areas. First, there were only significant differences in the learning need and there were not any significant differences in achievement need, diversion need and exhibition need of tourists. In the learning need of the tourists according to the types of theme tourist areas, artificial type showed the lowest in the mean value, and cultural type showed the highest mean value. This can be concluded that the tourists who have strong needs for learning tend to prefer the cultural theme tourist areas than other tourists. On the contrary, tourists searching for the artificial theme tourist areas have less needs for learning. Second, as to the hypothesis that there may be differences in tourist's satisfaction, there were significant differences according to the tourist's satisfaction. The differences showed cultural type, natural type and artificial type in order about the convenience factor of facilities by the types. Third, in the analysis results of hypothesis, there were correlations between needs of tourist and satisfaction. Except for the factors related to conveniences of facilities and accessibility, other factors were partially adapted. Also, as for the factors of tourist needs, needs for diversity and learning have influences on satisfaction factors in part. This study have several limitations. First, the questionnaires were distributed to tourists in the Jeju international airport but not in the tourist area. Also, the number of samples are different from the type of theme tourist area. Second, in this study, the types of the tourist area were limited to natural type, artificial type and cultural type and can not apply to the all the cases. In the future, to make up for the limitations of the study, it will need further considerations and more reviews.