중국 관광객의 제주 관광지 기대-만족에 관한 연구

Abstract

Recently, Chinese tourists visiting Korea have increased dramatically because of the growth of China economy and the impact of Hallyu. Jeju Island become'free international city'in 2002, and Chinese tourists could visit Jeju with free-visa. Under this background, in order to keep Chinese tourists coming to Jeju, this thesis considers Chinese tourists as the object, aiming at researching and analyzing the expectation and satisfaction that Chinese tourist have with Jeju tourists attractions. The research purpose could be divided into three parts; first, to understand the vital statistics and traveling form of Chinese tourists who visit Jeju; second, to get better understanding discrepancy between Chinese tourists'expectation before they visit and the level of satisfaction after traveling. In terms of variables of the vital statistics and traveling form, the gender, age, education background, marital status, monthly income, the times of visiting, the duration of staying, the purpose of traveling, the information resource, the way of traveling will be focused. Chinese tourists'expectation and satisfaction for tourist attractions. By searching the internet, fifty travel agencies were selected among the list of China Top 100 travel agencies. After classifying the itineraries which fifty travel agencies design for Chinese tourists visiting Jeju Island, Fourteen tourist attractions were picked up, and then comparing and analyzing those tourist attractions which were divided into natural landscape and artificial landscape. The questionnaires were made by Chinese tourists who were about to come back to China at Jeju National Airport and the hotels from 5th February 2007 to 28th February 2007. There were 300 questionnaires, and 297of them were responded. The analytic methods could be listed as followed；the frequency analysis (for the vital statistics and traveling form); The discrepancy between Chinese tourists'expectation before they visit and the level of satisfaction after traveling); what's more, descriptive analysis and paired t-test were employed. The conclusion which was researched: First, according to the analysis of the vital statistics, the result shows that Chinese tourists who visit Jeju have better educational background, which is directly proportional to the monthly income. The business men and the self-employed represent larger proportion of the total. Second, the result of analyzing traveling form indicated that those itineraries promoted by China travel agencies for visiting Jeju Island are basically formed as'Beijing-Busan-Jeju-Seoul-Beijing'. Therefore, the time that Chinese tourists stay in Jeju is pretty short, generally two days and one night. 78% of respondents prefer pure traveling, and most of them visit Jeju with their relatives, friends or colleagues through package tour. Third, Chinese tourists'expectation and satisfaction for tourist attractions, it is demonstrated that Chinese tourists have higher expectation and are tend to be more satisfied with Jeju natural landscapes. However, in terms of artificial landscapes, the numerical value of expectation is higher than that of satisfaction, comparably speaking. Consequently, it reveals that Chinese tourists have a fondness for Jeju natural landscapes. Finally, the limitation was disclosed. This thesis didn't concern the location of Chinese tourists when making the vital statistics; hence it may affect the result when investigating Chinese tourists'expectation, satisfaction on Jeju tourists attractions and their attitude toward revisiting Jeju Island. The thesis is expected to make the contribution to get better understanding the demand that Chinese tourists have for Jeju tourist attractions and their degree of satisfaction and to work out the strategies for activating the market of Jeju tourist attractions.