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라이프스타일을 통해 본 濟州地域 海洋레저觀光에 관한 硏究

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Alternative Title
A Study on the Marine Leisure Tourism Activity Based on the Concept of Life Style
Abstract
Cheju Island, the representative tourist resort in our country, is encompassed by naturally gifted resources with the surrounding sea, which makes it the attraction of marine leisure tourism resort second to none. Its potential to become an area with a high quality marine leisure tourism might be vary large from the entry permission without any visa along with its drive for the Free International City. However, it lacks unique and enjoyable products for tourists comparing to the surrounding tour resort, and the field of marine leisure tourism has not been generalized and to popularized yet. In addition, as only small number of scholars have been studying any systematic research in the academic world, it is necessary to suggest the directions to the marine leisure tourism industry as well as the vitalization in the study of marine leisure tourism in the future.
Therefore, this study aims at finding out a plan to vitalize more marine leisure tourism by analyzing the problems and current status regarding the marine leisure tourism industry that might be called our future tour industry around the Cheju area having the conditions of marine leisure tourism industry blessed by Mother Nature. The life style and the theories on the marine leisure tourism were arranged with the precedent studies through studying the literature in order to accomplish such research purpose. Subsequently, the empirical analysis with the tourists of the marine leisure tourism in the study area of Cheju area was carried out, and a plan to promote the marine leisure tourism in the Cheju area based on the results from the analysis of current status as well as the theoretical study was suggested.
The theoretical analysis was done through a survey with the tourists of the marine leisure tourism in the Cheju area, and the frequency analysis was used to investigate the demographic characteristic, visit pattern, life style, characteristic of significance and achievement. The factor analysis was carried out to test the validity as well as the reliability analysis using the Cronbach's alpha to secure the reliability for the research tools. ANOVA was performed to study the significant factors of the marine leisure tour depending on the life style and to see what difference there might be between the significance factors and achievement factors. The regression analysis was also carried out to see what impacts such significance factors and achievement factors have on the overall satisfaction of the marine leisure tourism.
The plan to vitalize the marine leisure tourism in the Cheju area based on the results from the empirical analysis suggests the following proposals.
First, safer and more convenient transportations should be secured for tourists in the marine leisure tourism. Second, it is necessary to ensure to open the sea bathing resorts all the year round, enabling tourists to enjoy the marine leisure tourism at all seasons. Third, the products for tourists such as the marine tour products in connection with fishing villages should be developed, helping the local economy to revitalize. Fourth, more convenient and safer activities for the marine leisure tourism should be assured by securing various equipments and special manpower that can be used safely by tourists in the marine leisure tourism. Fifth, the meteorological system for the safe activities in the marine leisure tourism, i.e. the electronic alarm facilities for the weather phenomena should be installed in the marine leisure resorts in addition to the sea bathing resorts to secure the safety of the marine leisure tourists. Sixth, prior subscription to the insurance policy should be provided for the safe activities of the marine leisure tourism. Finally, the support in the taxation and incentives to the rental facilities for the marine leisure equipment from the autonomy should be granted to use the expensive equipment at an inexpensive price.
This study has a limitation in the generalization for the whole nation as the study area was limited to Cheju Island although it studied the marine leisure tourism in the Cheju area depending on the life style. In addition, it also has another limitation in that the life style of the marine leisure tourists was concentrated on certain fields as the marine leisure tourism in our country is focused mainly on certain fields such as swimming or fishing, etc. Therefore, the future, in-depth studies for a variety of marine leisure tourism should be carried out through the further nationwide, in-depth and detailed analysis regarding a range of the marine leisure tourism such as windsurfing, skin scuba diving, etc., which have become active in the recent years.
Author(s)
한상인
Issued Date
2007
Awarded Date
2007. 2
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000003806
Alternative Author(s)
Han, Sang-In
Affiliation
제주대학교 경영대학원
Department
경영대학원 관광개발학과
Advisor
이진희
Table Of Contents
第1章 序論 = 1
第1節 問題의 提起 = 1
第2節 硏究의 目的 = 3
第3節 硏究의 範圍와 方法 = 4
1. 硏究의 範圍 = 4
2. 硏究의 方法 = 6
第2章 理論的 背景 = 7
第1節 라이프스타일에 대한 理論 = 7
1. 라이프스타일의 槪念 = 7
2. 라이프스타일의 分析方法 = 10
3. 라이프스타일 硏究動向 = 15
第2節 海洋레저觀光에 대한 理論 = 16
1. 海洋레저의 槪念 = 16
2. 海洋레저觀光의 槪念과 類型 = 22
3. 海洋레저觀光 硏究動向 = 23
第3節 海洋레저觀光 現況 = 25
1. 우리나라의 海洋레저觀光 現況 = 25
2. 濟州地域 海洋레저觀光 現況 = 36
第3章 實證分析 = 40
第1節 分析模型 定立과 硏究假說의 設定 = 40
1. 分析模型의 定立 = 40
2. 硏究假說의 設定 = 40
第2節 調査設計 = 42
1. 標本抽出 및 調査方法 = 42
2. 設問紙 構成 = 42
第3節 測定道具의 信賴性과 妥當性 = 45
1. 라이프스타일의 信賴度와 妥當性 檢證 = 45
2. 重要屬性과 成就屬性의 信賴度와 妥當性 檢證 = 49
第4章 實證分析 結果 = 52
第1節 調査對象 標本의 特性 = 52
1. 人口統計學的 特性 = 52
2. 海洋레저스포츠 訪問行態 = 53
3. 海洋레저觀光 重要屬性과 成就屬性 = 54
第2節 硏究假說의 檢證 = 56
1. 라이프스타일에 따른 重要屬性과 成就屬性 差異分析 = 56
2. 重要屬性과 成就屬性이 全般的 滿足度에 미치는 影響 = 58
3. 訪問行態에 따른 重要屬性과 成就屬性 差異分析 = 61
4. 人口統計學的 特性에 따른 重要屬性과 成就屬性 差異分析 = 66
第3節 分析結果 要約과 提言 = 72
1. 假設檢證 要約 = 72
2. 分析結果 要約 = 73
3. 濟州地域 海洋레저觀光 活性化를 위한 提言 = 74
第5章 結論 = 79
參考 文獻 = 84
ABSTRACT = 93
附錄:設問紙 = 96
Degree
Master
Publisher
제주대학교 경영대학원
Citation
한상인. (2007). 라이프스타일을 통해 본 濟州地域 海洋레저觀光에 관한 硏究
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Graduate School of Business Administration > Tourism Development
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