한국기업의 중국 서부지역 진출 전략에 관한 연구

Abstract

With the high speed development of Chinese economy, it attracts a lot of attention from the world, and also it has been changing the world economic map. And the high speed development of Chinese economy, it offers a lot of job chances to enterprise in the world wide. China, since the 1978's reform opened policy has been implemented, the economic development attract a lot of attention from the world economy. The eastern part of China as the base of economic development, has responsible a lot of great missions in the development of economy, which has also enjoy the effort and result that's brought by the development of economy. In contrast with the development of eastern part of china, the western part is in lack of development of economy. Especially in the 1990s, the economic gap difference is becoming greater. Moreover, the inflow of poor area's labor to the eastern part has brought a lot of social problems. For this, Chinese government announced the project of "development of western region" in the 2000, and it has begun to the development of western region. Now China successful completes 11.5 economy development projects, and it is planning the 12.2 economy development projects. The development of western region as the 100year's country development plan, the center government of China' support will be continuously. With the Chinese government pushes forward the project of "western development of economy, the foreign enterprises gives more investment and establishes more relationship with the western region. And with the inner demand of China have a great increasing, it raised the land and salary prices, causing the investment environment become more serious, which makes a lot of foreign enterprises face more difficulty in management. However, with the implementation of western development of economy, it improve the infrastructure, living environment, and accelerates the open policy to the outward, contributing the huge inner demand of the market, which attracts a lot of attention from the foreign enterprises. The Korean enterprises invested in eastern region, they also transfer their production base to the western region, and explore a new development road. This paper makes a deep research on the investment strategy of Korean enterprises in the western region. And it investigates the economic environment, a comparison advantage, and makes some case study on the investment strategy of Korean enterprises. By the SWOT analysis, it analysis the chances and dangerous factors in eastern region, the strong and weak points of Korean enterprises, and points out the investment strategy of Korean enterprise in the western region. The Korean enterprises invest in the western region of China that will take the localization as the most important factor. Understanding the social culture of western region, making the marketing and advertisement scheme by the influence of Korea culture, enhancing the understanding of contributing the local industry and economic development, attending the economic development actively and make the long and last development, which will enhance the competition ability and enterprises position in the market by the development of technology, localization of talents, corporation with the local enterprises, local resources ect. When the enterprises invest the western region, it should choose the strategy in an early period, it will enjoy all kinds of benefits that are supported by the western government, and it also will have a potential huge domestic market in advance for the current investing enterprises are only a part of. Before the investing, choosing to corporate with the local enterprises is more advantage then investing by individual. After the investing, the Korean enterprises should corporate with the local institute, cultivating the more local talents that the enterprises could need. Because the education level of western region is lower than others, the enterprises' local talents will be lacked of. In the western region, there will be more dangerous factor then the eastern region, the enterprises should enhance the dangerous management and build the system. In addition, for the complicated public services and administration procedure of the western region, when the Korean enterprises is investing in western region of China, it needs to keep a good and closed relationship with the local government of western region. Because the local government will offer the support and good public relation resources to the Korean enterprises, sharing the all kinds of economic information, which will make the contribution to the Korean enterprises and to make sure that all Korean enterprises' activities will be achieved in a good business environment.