물류전략이 파트너십, 물류공동화, 물류성과에 미치는 영향 - 제주지역 중소기업을 중심으로 -

Abstract

This study was conducted to examine close relationships between variables related in establishing efficient logistics strategies, considering that enterprises have a higher interest in the logistics recently because small and medium firms want to not only reduce logistics cost but also enhance competitiveness through efficient logistics strategies. The purpose of this study is to identify the structural relationship between the strategic factors of logistics and to analyze what effects which will have on the logistics performance among the strategic factors of logistics. Small and medium enterprises do not have sufficient internal resources in comparison with big companies. Therefore, they need to establish logistics strategies in consideration of the unique features of the enterprises, and allocate their abilities and the resources more efficiently. Consequently, even if they are interested in the field of logistics field, it is difficult to put their interest in logistics into action because of a lot of problems including lack of capital and personnel. In this respect, to provide useful information about the establishment of efficient logistics strategies and the improvement of logistics achievements for small and medium companies in the Jeju area, this research conducted a survey on them, and analyzed the relationship between logistics strategies and logistics performances. Firstly, examining previous studies about logistics strategies, we got four variables such as the reform of logistics structure, the application of information technique, process innovation, customer-oriented thoughts as critical factors to establish logistics strategies. Customer-oriented thoughts in particular was added to the factors in view of the fact that consumer-oriented marketing theory is given priority over the supplier theory. Second, this was to reveal what factors in logistics strategies would have an impact on the logistics partnership after setting a partnership as a relevant variable to be thought to act between logistics strategies and logistics performances. Analytical tools were developed in consideration of operational, communicative, strategic, partner, and information technical factors because those factors are generally included in the research of logistics partnership. This thesis was to show what factors should be given priority to push ahead of the successful cooperation of logistics by adding the cooperation factor of logistics to overcome the tough environment of logistics facing Jeju enterprises. After investigating previous studies, this research was to identify the structural relationships among strategic factors of logistics, and what effects the factors would have on the logistics performance. Furthermore this research developed a model on logistics on the basis of strategic factors, and demonstrated analyses with actual data. The results of this study are summarized as follows. First, the factor that had the most positive effect on the logistics performance was revealed to be Customer-oriented thoughts. Considering the results of hypotheses tests, Hypothesis 12, which says that customer-oriented thoughts will influence logistics performance, was adopted to be effective while each of the reform of logistics structure, the application of information technique, and process innovation does not have a significant effect on it. This can be interpreted to result from the poor preparation of small and medium companies in the Jeju area for logistics. For example, they are so small enterprises that they do not secure logistics organization and sufficient employees for logistics in addition to poor logistics system in Jeju. Second, as a result of analysis, the application of information technique, which influenced partnership constructions and logistics Cooperation participation, proved to be significant in establishing logistic strategies. Consequently, the use of information technology and the customer-oriented thoughts are thought to be prerequisites for cooperation promotion and a successful expansion of logistics. when it comes to logistics, small and medium firms in Jeju should overcome their poor environment. Third, while the application of information technique had a greater impact on the construction of partnership, the customer-oriented thoughts was demonstrated to be more influential establishing logistics partnership and cooperation. Meanwhile, as a result of additional analysis to lead an indirect effect, each of the application of information technique, process innovation, customer-oriented thoughts has a significant effect on the logistics performance, with the exception of the reform of logistics structure among the four variables. Furthermore, this study indicates that firms must consider these factors in establishing efficient logistics strategies. Firstly, This study implies that small and medium firms in the Jeju area should establish logistics strategies including customer-oriented thoughts, the use of information and technology and the innovation of logistics process to make achievements in logistics. To do so, they should get logistics information from target markets and spread it to all firms in Jeju. In addition, they should make efforts to understand their customers to provide more value, and create a general chain of value incorporating the current and future desire of their customers. Through this study, the reform of logistics structure was revealed not to have a direct impact on logistics performances. Therefore, it is indicated that the structure of logistics organization may not always be a critical factor for small and medium firms with small number of employees in the logistics organization. This fact demonstrates that they give more priority on the information infrastructure and customer-oriented thoughts in constructing and implementing logistics strategies than the reform of logistics structure. This study implies that logistics partnership and cooperation has a positive effect on the logistics performances. Therefore, this fact shows that small and medium firms in Jeju regardless of their type of business and the difference between owners of goods and contractors need to have more interest in logistics partnership on the basis of trust. Furthermore, They need to do more aggressive cooperation in logistics to save logistics cost because goods should be carried by sea when they are to be sold out of the island. It is indicated that to overcome the poor logistics environment of small and medium firms in jeju, the use of information technology, the reform of logistics structure and the customer-oriented thoughts are thought to be prerequisites for cooperation promotion and a successful expansion of logistics. Therefore, they need to systematically collect information on outside factors including competitors, government regulations and technology, which can influence logistics activities of enterprises and manage it more efficiently to reflect it in the field of logistics.