스마트폰 서비스 품질이 사용자 만족에 미치는 영향에 관한 연구

Abstract

The purpose of this study is to identify and suggest influential factors on the user's satisfaction on mobile smart phone by discovering service quality factors of mobile smart phone based on the previous researches including mobile service quality or previous service quality-related subjects. To summarize the subject of this study, it is as follows: First, it tries to identify concept, trait and service quality of smart phone as an brand new mobile device. Second, it seeks to conduct empirical analysis to smart phone users by analyzing user's satisfaction factors on the service quality of smart phone to identify how satisfaction of smart phone service influence on the intention of reuse.

Finally, it tries to provide empirical data for improving quality of service using smart phone by conducting quantitative analysis on causal relationship between measurement items of smart phone service quality and a set of variables created through this study.