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濟州海上觀光 沿岸旅客船 利用實態에 관한 硏究

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Alternative Title
A Study on the Utilization of Coastal Passenger Ships in Jeju Marine Tourism
Abstract
Now that the routes for coastal passenger ships are being expanded and the number of tourists using passenger ships is more and more increasing, it is most crucial to provide tourists with demanded facilities and service with a view to facilitating and improving the marine tourism transportation. Therefore, this study aimed to examine and analyze the satisfaction of tourists using coastal passenger ships to visit to Jeju, which is considered as the most representing spot of the coastal marine tourism transportation in Korea and ultimately to provide implications for the strategies to facilitate the marine tourism transportation using coastal passenger ships.
This study set the year 2002 as a starting point when the tourists using passenger ships rapidly increased in Jeju region and the year 2010 was chosen as a base year when the number of passenger tourists soared to a record 2 million, and it confined its range of survey to the perception of tourists visiting to Jeju by coastal passenger ship. It is also confined to the coastal passenger ships departing from Jeju and its port facilities and the subjects surveyed were the domestic tourists who visited to Jeju by coastal passenger ship.
This study focused on analyzing substantially the type of tourism of tourists using coastal passenger ships, the level of tourists' satisfaction, and what impacts the satisfaction have on the intention to reuse and recommend.
Based on previous theoretical examination and previous studies, this study subdivided the satisfaction of tourists using coastal passenger ships into three items; satisfaction of facilities, satisfaction of service, and satisfaction of cost, and designed a study model to identify the effects of those factors on reuse and recommendation intention, based on which, the hypothesis of this study was constructed and analyzed.
Some of implications were drawn from the results of this study. Firstly, it was indicated that the tourists showed high dissatisfaction only with the price of products sold on the passenger ships. This can be explained from the fact that though the restaurants on the ships rarely serve a variety of food and have poor facilities, the foods are priced at the same level as those in ordinary restaurants. It is also pointed out that the convenience stores on the ship should not price their items higher than the same products on the market.
Secondly, it is demanded that more discounts and benefits should be provided for the tourists bringing their own cars on the ship in that those who visit to Jeju by using coastal passenger ships mostly tended to accompany their family members and bring their cars on board.
Thirdly, it is necessary to come up with the ways for expanding tourists' reuse of passenger ships. From the results, it was shown that the satisfaction of tourists using coastal passenger ships, especially, the satisfaction of facilities affected the overall satisfaction. Furthermore, as far as the reuse and recommendation intention were concerned, the satisfaction of facilities affected the reuse intention, and the recommendation intention had an effect on both the service and facilities factors. With these regards, it is desirable to make tourists satisfied at the facilities of the ships and increase the intention of tourists to reuse. Although more facilities like shower stalls are better equipped than before, it is urgent to maintain and repair those facilities more as most of the passenger ships operated currently are already out-dated.
Despite those implications, this study has some limitations as followed.
First, this study is difficult to be generalized in that it was targeted only at the Jeju marine coastal passenger ships and its theoretical background was somewhat weak due to the lack of previous studies, particularly, those about the Jeju tourism transportation and marine tourism transportation. By analyzing only tourists' satisfaction in surveying the utilization of coastal passenger ships and by leaving out the inter-relationships with other factors such as use conditions, outlook of the marine tourism, and sailing regulations, this study was rather insufficient to fully identify the facts with an overall view. In addition, it failed to find out the results during the off season as this survey was conducted on August, the peak season and it also failed to select smaller samples from each ship route and analyze them by route.
Especially, in constructing the questionnaire based on theoretical examination, this study segmented the items such as service, facilities, cost, and tourists' satisfaction inadequately.
Therefore, it is recommended that generalized factors related with the satisfaction of coastal passenger ships should be segmented and achieved by expanding the study on the utilization of coastal passenger ships targeting for all the islands of Korea as well as Jeju island in the future.
Author(s)
김희현
Issued Date
2011
Awarded Date
2012. 2
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000005741
Affiliation
제주대학교
Department
경영대학원 관광개발학과
Advisor
장성수
Table Of Contents
Ⅰ. 서 론 1
1. 연구배경 1
2. 연구목적 4
3. 연구방법 및 범위 4
Ⅱ. 이론적 고찰 7
1. 해상관광교통 7
1) 관광교통 7
2) 해상관광교통 17
2. 연안여객선 이용만족 21
1) 연안여객선의 개념과 종류 21
2) 연안여객선 이용만족 27
3. 제주해상관광 연안여객선 현황 34
1) 연안여객선 운항연혁 34
2) 연안여객선 운항실태 35
4. 선행연구 동향 42
1) 관광교통 연구동향 42
2) 이용만족 연구동향 50
Ⅲ. 연 구 설 계 53
1. 연구모형과 가설의 설정 53
1) 연구모형의 설정 53
2) 연구가설의 설정 53
2. 조사설계 54
1) 설문지 구성 54
2) 자료수집 및 분석방법 55
3. 측정도구의 평가 57
1) 신뢰도 검증 57
2) 타당성 검증 58
Ⅳ. 실증분석 결과 60
1. 기술통계 분석 60
1) 인구통계학적 특성 분석 60
2) 연안여객선 이용특성 분석 61
3) 연안여객선 이용만족과 전반적 만족 기술분석 63
2. 가설검증 65
1) 인구통계학적 차이검증 65
2) 이용특성별 차이검증 71
3) 이용만족요인과 전반적 만족도 82
4) 이용만족과 재이용 및 추천의사 83
3. 분석결과 85
1) 분석결과 요약 85
2) 시사점 87
Ⅴ. 결 론 89
참 고 문 헌 93
부록 : 설 문 지 102
Abstract 105
Degree
Master
Publisher
경영대학원
Citation
김희현. (2011). 濟州海上觀光 沿岸旅客船 利用實態에 관한 硏究
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Graduate School of Business Administration > Tourism Development
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