濟州海上觀光 沿岸旅客船 利用實態에 관한 硏究

Abstract

Now that the routes for coastal passenger ships are being expanded and the number of tourists using passenger ships is more and more increasing, it is most crucial to provide tourists with demanded facilities and service with a view to facilitating and improving the marine tourism transportation. Therefore, this study aimed to examine and analyze the satisfaction of tourists using coastal passenger ships to visit to Jeju, which is considered as the most representing spot of the coastal marine tourism transportation in Korea and ultimately to provide implications for the strategies to facilitate the marine tourism transportation using coastal passenger ships. This study set the year 2002 as a starting point when the tourists using passenger ships rapidly increased in Jeju region and the year 2010 was chosen as a base year when the number of passenger tourists soared to a record 2 million, and it confined its range of survey to the perception of tourists visiting to Jeju by coastal passenger ship. It is also confined to the coastal passenger ships departing from Jeju and its port facilities and the subjects surveyed were the domestic tourists who visited to Jeju by coastal passenger ship. This study focused on analyzing substantially the type of tourism of tourists using coastal passenger ships, the level of tourists' satisfaction, and what impacts the satisfaction have on the intention to reuse and recommend. Based on previous theoretical examination and previous studies, this study subdivided the satisfaction of tourists using coastal passenger ships into three items; satisfaction of facilities, satisfaction of service, and satisfaction of cost, and designed a study model to identify the effects of those factors on reuse and recommendation intention, based on which, the hypothesis of this study was constructed and analyzed. Some of implications were drawn from the results of this study. Firstly, it was indicated that the tourists showed high dissatisfaction only with the price of products sold on the passenger ships. This can be explained from the fact that though the restaurants on the ships rarely serve a variety of food and have poor facilities, the foods are priced at the same level as those in ordinary restaurants. It is also pointed out that the convenience stores on the ship should not price their items higher than the same products on the market. Secondly, it is demanded that more discounts and benefits should be provided for the tourists bringing their own cars on the ship in that those who visit to Jeju by using coastal passenger ships mostly tended to accompany their family members and bring their cars on board. Thirdly, it is necessary to come up with the ways for expanding tourists' reuse of passenger ships. From the results, it was shown that the satisfaction of tourists using coastal passenger ships, especially, the satisfaction of facilities affected the overall satisfaction. Furthermore, as far as the reuse and recommendation intention were concerned, the satisfaction of facilities affected the reuse intention, and the recommendation intention had an effect on both the service and facilities factors. With these regards, it is desirable to make tourists satisfied at the facilities of the ships and increase the intention of tourists to reuse. Although more facilities like shower stalls are better equipped than before, it is urgent to maintain and repair those facilities more as most of the passenger ships operated currently are already out-dated. Despite those implications, this study has some limitations as followed. First, this study is difficult to be generalized in that it was targeted only at the Jeju marine coastal passenger ships and its theoretical background was somewhat weak due to the lack of previous studies, particularly, those about the Jeju tourism transportation and marine tourism transportation. By analyzing only tourists' satisfaction in surveying the utilization of coastal passenger ships and by leaving out the inter-relationships with other factors such as use conditions, outlook of the marine tourism, and sailing regulations, this study was rather insufficient to fully identify the facts with an overall view. In addition, it failed to find out the results during the off season as this survey was conducted on August, the peak season and it also failed to select smaller samples from each ship route and analyze them by route. Especially, in constructing the questionnaire based on theoretical examination, this study segmented the items such as service, facilities, cost, and tourists' satisfaction inadequately. Therefore, it is recommended that generalized factors related with the satisfaction of coastal passenger ships should be segmented and achieved by expanding the study on the utilization of coastal passenger ships targeting for all the islands of Korea as well as Jeju island in the future.