자연유산해설사의 커뮤니케이션이 만족에 미치는 영향

Abstract

This study examines the degree to which the interpreter's communication has effect on visitor's satisfaction in World Natural Heritage. Already, there are some of the article communication in service marketing, broadcasting and medical service. However, this cannot be said for the tourism industry. There are few article in tourism industry about communication. Almost study can be said for the visitor's satisfaction, interpretation or tourism resource in World Cultural Heritage. Then there are few researches to focus on the effects for interpretation concern is with investigating influences of interpretation to apply with tourist satisfaction by constructing attributes for tourism product to measure service quality. This is research about the effect of interpreter's communication on visitor's satisfaction on World Natural Heritage the Geomunorem. The purpose of this study is to examine the effect of interpreter's communication of visitors on tour satisfaction in the Ggeomunorem. The accomplish the objectives of this study, the theoretical reviews and empirical analysis were carried out together. The data collection of this study was performed at the World Heritage Geomunorem during September, 2012. Research data were collected from 280 respondents by a simple random sampling method. A total of 258 usable questionnaires were finally used for empirical analysis. Frequency analysis, factor analysis, regression analysis were usee for the statistical analysis. Findings of the study are that the dimension of the interpreter's communication, such as verbal, kinesics, proxemics(chronemics), physical appearance and para-language, have significant effect on visitor's satisfaction with the Geomunorem.