IPA를 이용한 제주지역 전시산업 선택속성 연구

Abstract

The objectives of this research are : to provide factors for activation of Jeju's exhibition industry by using the technique of IPA (Importance-Performance Analysis). The results of this study will provide important data to develop the exhibition industry in Jeju. And this is results will provide to tourism policy and basic data necessary for the development of the Jeju's exhibition industry. The IPA(importance-performance analysis) showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. Depending on the outcome IPA 'exhibition surroundings' and 'exterior design exhibition' need to focus more on the work. Jeju has a beautiful nature, but jeju's exhibition industry means that not using advantage. In addition, the exhibit space without being independent, it is used as a complex space. So, it's don't look like attractive. Therefore, in order to enable the exhibition industry in Jeju useful natural independent exhibition facilities need to expand.