가족관광 의사결정에 있어서 가족구성원의 역할에 관한 연구

Abstract

The purpose of this study is to explore and evaluate tourism information, joint decision-making and tourism behavior after recognizing the problem in the process of decision-making of family tour in order to identify how decision-making of family tour is made. In addition, joint decision-making includes decision of tour destination, decision of tour time, decision of transportation and decision of accommodation. In addition, familial tendency is divided into four structures such as working couples, age of parents, number of children and educational level of parents, and it is analyzed.role of parents was greater as parents get younger and the decision making in the middle of tour (decision of lodging area, provincial transportation, meals/restaurants, nighttime activity and shopping) also had more decision making as parents get younger. Third, in the family tour decision making in the stage prior to tour according to the number of children, the parents made more decisions on tour expenses in case of having 2 children than other cases and the parents made more decisions on provincial transportation as there are fewer children in the decision making in the middle of tour. Fourth, in the family tour decision making in the stage prior to tour according to the education of parents, it could be found that there was no difference in the role of family members. In the decision making in the middle of domestic tour, the parents made more decisions on nighttime activity as the education of parents gets higher and more joint decision making in the middle of tour by family members was made as the education of parents gets lower. As the results of study on effects of family members on decision-making of family tour depending on decision-making process and family tendency, it was shown that parents mostly tended to determine it. As the average age of family and couples gets higher, a wife tends to play a major role in decision-making. There are some differences in choice of destination of tourism, tour companion and tourism time according to result of this study. In order to cope with the demands, tour products customized to characteristics of family shall be developed.