로컬푸드가 농업의 지속가능성에 미치는 영향에 관한 연구

Abstract

The purpose of this paper is to examine effects of local food direct sales on agriculture sustainability, focusing on the change of agricultural activities after the launch of direct sales. The research was conducted from the perspectives of the farmers who supply produce to local food stores. The findings from literature review, preliminary research and case investigation were used to develop a questionnaire that yields data for analysis. Wanju was selected because it was known as an exemplary leader for having operated successful local food direct sales business. As a method for situational analysis on the agricultural-activity change, quantitative and correlational analyses have been made. Their results are drawn on the following three different aspects of social, economic and environmental factors. First, from the social perspective, relationships among farmers, consumers and communities are greater than previously reported. Besides, public opinion on agriculture has been positively affected. Second, the farming operation begins to generate profits due to the properly-priced local produce, which is a positive indicator of local economy. Third, from the environmental perspective, the use of agricultural chemicals has been substantially reduced. More and more farmers are now turning to environmentally- friendly farming. Fourth, it is shown that all social, economic and environmental factors have been demonstrated to be correlated with one another. Notably, a reduction in chemicals use was made possible by putting local farmers in close contact with their customers. This study indicates that promotion of local food direct sales can overcome the challenges small-scale family farmers face today. Farmers will be able to secure stable market access and improve their income. By implementing the diversification strategy of producing a wider variety of products in smaller quantity, they will need fewer chemicals for farming. The shortened distance between producers and customers will make contribution to building a stronger community as well. It is true that most experts who discuss sustainable development in agriculture tend to pay more attention to economic and environmental factors and less attention to the formation of social trust. However, these research findings hint that close social relationships within a community as well as any offers of support may achieve sustainable agricultural development.