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제주 농촌관광객의 관광동기, 선택속성,만족도 및 재방문의도에 관한 연구

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Alternative Title
A Study on the Tourism Motivations, Selection Attributes,Satisfaction and Intention to Revisit of Jeju Rural Tourists
Abstract
Interests in introducing a rural sightseeing as a measure of solving rural
problems which are caused by decreasing population, aging phenomenon and
globalizing in farmers market are growing. On the other hand, increase desire
in sightseeing and leisure time leads to various tour activities. Due to this
demand, more people consider a farm village as a leisure space with trend
changing in tourism, also rural tourists are consistently increasing. As a result,
we expected that increasing farm income through developing tour activity.
This study has been proceeded to recognize the necessity for development of
rural tour, which will make maximize and meet the needs from rural tourists as
consumer representative.
This study is also focus on what factors make consumers select the rural
sightseeing and are important. Moreover it analyzes the effects on re-visit
rates. It suggests implication for drilling potential demand in rural sightseeing
by checking revitalizing plan in rural tourism in Jeju. For this study, a survey
and review a previous studies has been taken. This empirical testing was given
to a sample of visitors who visited Seonheul village. We analyzed this research using analysis of frequency, reliability, factor, regression, statistical, and
T-test about independent sample.
The summary of this study's result is as follows.
First, we made a comparison with average of article to find out tourist
motivation and rural-tour destination preference. We knew that many people
who have came rural area want to escape from daily life, enjoy all the beautiful
scenery, regain one's mental security and achieve self realization. We could see
that tourist visited rural area for rest and leisure instead of motivation which
related with experience. A richness and a variety of natural resources were
measured the highest average. Also attractive resources are major factor which
selected rural sightseeing in Jeju.
Second, five factors that motivation of rural activity, self exploration, nature
experience, relaxation, rest were extracted about properties of the selected
criteria from exploratory factor analysis which related tourism motivation. Also
four factors that selection of experience, attraction of resources, facilities,
operation and management were extracted by the research.
Third, as a consequence of difference verification to find differences between
sightseeing motivation and selection property which are followed demographic
characteristic and tourism behavioral characteristic, many factors about job,
visiting count, number of visitor, outgiving showed clear distinction.
Fourth, we conducted regression analysis to find influencing relationship
between sightseeing motivation in Jeju and selection property of rural
attraction. As a result, there are some differences among factors of measuring
variables but motivations of tourism have affected selection properties.
Five, we worked regression analysis to find influence about satisfaction and
revisit intention from motivation of rural tourist and selection property.
Motivation of rural activity, aberration, rest and relaxation affected
satisfaction. Also motivation of self exploration, nature experience, rest and relaxation have influenced as favorable factors. Experiential attributes have
influenced overall satisfaction and revisit intention as favorable factors about
selection property of tourist attraction
Last, satisfaction of rural tourist in Jeju has a strong influence on revisit
intention.
This study suggests about influence among motivation of rural tourism,
selection property, satisfaction, and revisit intention using empirical testing for
rural tourists in Jeju
As a result, we expect that this study can be used to develop product and
suitable program for revitalization of rural tourism in Jeju. And then hereafter
research should supplement limited duration and diversify spatial extent and
time range. So we have to study consistently and it can be contribute
revitalization of rural tourism through formulated a systematic theory.
Author(s)
강하나
Issued Date
2014
Awarded Date
2014. 8
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000006761
Alternative Author(s)
Ha-Na Kang
Department
대학원 관광개발학과
Advisor
이진희
Table Of Contents
제 1장 서론 1
제 1절 연구의 배경 1
제 2절 연구의 목적 3
제 3절 연구의 범위 및 방법 4
제 2장 이론적 고찰 6
제 1절 농촌관광 6
1. 농촌관광의 개념 6
2. 농촌관광의 특성 9
3. 한국의 농촌관광 추진 과정 11
제 2절 관광동기 13
1. 관광동기의 개념 13
2. 관광동기의 유형 15
3. 농촌 관광동기 18
제 3절 관광지 선택속성 21
1. 관광지 선택속성 21
2. 농촌관광지 선택속성 25
3. 관광동기와 선택속성간의 관계에 관한 선행연구 28
제 4절 관광만족 및 재방문의도 30
1. 관광만족 및 재방문의도의 개념 30
2. 관광만족 및 재방문의도에 관한 선행연구 33
제 3장 연구 설계 38
제 1절 연구의 모형 38
1. 연구모형 설계 38
2. 연구가설 설정 39
3. 조작적 정의 및 측정항목 구성 41
제 2절 조사 설계 45
1. 표본선정 45
2. 조사 대상지 현황 45
3. 설문지 구성 51
4. 자료수집 53
5. 분석 방법 54
제 4장 분석결과 및 해석 55
제 1절 조사 자료의 분석 55
1. 표본의 인구통계학적 특성 55
2. 표본의 관광행태적 특성 56
3. 제주지역 농촌관광객의 관광동기에 관한 사항 58
4. 제주지역 농촌관광지 선택속성에 관한 사항 60
5. 전반적인 만족도 및 재방문의도에 관한 사항 61
제 2절 측정항목 검증 61
1. 측정항목의 적합도 검증 61
2. 신뢰성 및 타당성 검증 62
제 3절 집단 간 차이검증 67
1. 인구통계학적 특성에 따른 관광동기 차이 67
2. 인구통계학적 특성에 따른 선택속성 차이 68
3. 관광행태적 특성에 따른 관광동기 차이 70
4. 관광행태적 특성에 따른 농촌 관광지 선택속성 차이 72
제 4절 가설의 검증 및 해석 74
1. 농촌관광객의 관광동기와 농촌관광지 선택속성간의 관계 74
2. 농촌관광객의 관광동기와 만족도간의 관계 77
3. 농촌관광객의 관광동기와 재방문의도간의 관계 78
4. 농촌관광지 선택속성과 만족도간의 관계 79
5. 농촌관광지 선택속성과 재방문의도간의 관계 80
6. 농촌관광객의 만족도가 재방문의도에 미치는 영향 80
7. 가설검증 결과 요약 81
제 5장 결론 83
제 1절 연구결과 요약 83
제 2절 시사점 85
제 3절 연구의 한계 및 제언 87
참고문헌 89
설문지
ABSTRACT
Degree
Master
Publisher
제주대학교 대학원
Citation
강하나. (2014). 제주 농촌관광객의 관광동기, 선택속성,만족도 및 재방문의도에 관한 연구
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Faculty of Data Science for Sustainable Growth > Tourism Development
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