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관광목적지 선택속성, 지각된 가치, 만족 간의 영향 관계 연구

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Alternative Title
A Study on the Influential Relationships among Tourism Destination Selection Attributes, Perceived Value and Satisfaction
Abstract
Jeju-do surpassed 10 million people first among the world's island tourist destinations at present and issues to be discussed preferentially in the aspect of tourism policy is a measure for qualitative growth such as enhancement of tourists' satisfaction and improvement of tourism quality, not a quantitative one such as increase in number of tourists. For the foregoing reason, a study on the attributes that Jeju-do has as a tourist destination is necessary for qualitative growth of the island.
Researches that looked into the tourist destination selection attributes targeting Jeju-do so far have remained insufficient, and the majority of preceding studies are the ones that were conducted by applying general inland tourist destination selection attribute factors. Thus, this study intends to understand tourist destination selection attribute factors suited to Jeju-do by philologically considering studies on the general tourist destination selection attributes and other preceding studies related to islands. This study also emphasized to focus more on the tourist destination selection attributes that tourists evaluate after tourism rather than prior to tourism for working out an effective tourism marketing strategy. With increase in competition among tourist attractions, this study also raised the necessity of a study not only on the improvement of tourist destination selection attributes for enabling tourist destinations to establish a marketing strategy for development of differentiated tourism resources and enhancing tourists' satisfaction but on the decision-making process of tourists and 'perceived value' which is a psychological factor of tourists on their behavior after using. Thus, this study conducted attribute evaluation on the tourist destination selection attributes of Jeju-do and looked into the influencing relationship between perceived value and satisfaction of tourists.
This study conducted a survey at the Jeju International Airport for 5 days from May 14 through 18, 2014 targeting local tourists who finished tourism in Jeju-do. Prior to asking respondents for questionnaire, surveyors who received education on this survey conducted survey targeting only the tourists who are of a mind to answer a questionnaire after providing clarification of the objectives of this study and confirming whether or not they used natural and sociocultural tourist attraction, tourist facilities while touring Jeju-do. After distributing total 260 questionnaires, this study used 240 effective samples out of 257 sheets collected for final analysis having 92.3% of sample selection rate exclusive of 17 sheets with a lot of omitted or unfaithful answers.
As for the detailed result of actual proof analysis on the objectives of this study, this study found first that tourist destination selection attributes of Jeju-do affects perceived value in part. Emotional value is significantly affected by 4 factors of transportation, amenities, social culture, experiential activity and natural environment, and this study confirmed that 4 tourist destination selection attribute factors of travel expenses, transportation, amenities, social culture and natural environment exert a significant influence on the monetary value. Of the tourist destination selection attributes of Jeju-do, factors such as social culture, natural environment and accessibility have a significant influence on tourists' satisfaction. Along with the aforementioned, this study confirmed that emotional value and monetary value that are the perceived value of tourists affect their overall satisfaction.
Based on the above results, marketing shall be established strategically targeting attributes that tourists highly regard when selecting tourism in Jeju-do, and it is also important to afford tourists satisfaction by increasing their perceived value and design a method for revisit and positive word of mouth effect. In addition, marketing and tourism policy that enable management and image promotion of natural and sociocultural elements of tourism of Jeju-do, and tourists to experience cost-efficient and valuable tourism with respect to the expenses they consume for tourism in Jeju-do is also considered necessary.
Author(s)
김은진
Issued Date
2014
Awarded Date
2014. 8
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000006873
Alternative Author(s)
Eun-Jin Kim
Department
대학원 관광경영학과
Table Of Contents
Ⅰ. 서 론 1

1. 연구의 배경 1
2. 연구의 목적 3
3. 연구의 방법과 범위 4


Ⅱ. 이론적 배경 6

1. 관광목적지와 선택속성 6
1) 관광목적지의 개념과 특성 6
2) 관광목적지 선택속성의 개념과 구성요인 8
2. 지각된 가치와 만족 14
1) 지각된 가치의 개념과 측정 14
2) 만족의 개념과 측정 20
3. 선행연구의 검토 24
1) 관광목적지 선택속성과 지각된 가치 간의 관계 24
2) 관광목적지 선택속성과 만족 간의 관계 26
3) 지각된 가치와 만족 간의 관계 27

Ⅲ. 연구의 설계 30

1. 연구모형과 연구가설 30
2. 연구의 조사설계 32
1) 설문지 구성과 자료의 측정 32
2) 자료수집과 분석방법 34


Ⅳ. 분석결과 35

1. 표본의 특성 35
2. 측정변수의 신뢰성과 타당성 검증 41
3. 연구가설의 검증 47
4. 분석결과의 요약 52

Ⅴ. 결론 54

1. 연구의 요약과 시사점 54
2. 연구의 한계와 제언 58


참고문헌 59


1. 국내문헌 59
2. 국외문헌 62
3. 기타문헌 65
4. 설문지 66
5. ABSTRACT 70
Degree
Master
Publisher
제주대학교 대학원
Citation
김은진. (2014). 관광목적지 선택속성, 지각된 가치, 만족 간의 영향 관계 연구
Appears in Collections:
General Graduate School > Tourism Management
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