관광자원해설이 방문객의 관광태도와 만족에 미치는 영향

Abstract

This study examines the degree to which the tourism interpretation has effects on visitor's tourism attitude and satisfaction. Already, there are some of the article about Interpretation, but lots of study focused on how to improve tourist's satisfaction. Also, almost study can be said for In-door tourism resource, and there are few study to focus on out-door interpretation. This research focused on the effects of tourism interpretation on visitor's tourism attitude and satisfaction and proving the mediating effect of tourism attitude. And comparising with In-door study's results, the study proves to out-door interpretation's effects. The accomplish the objectives of this study, the theoretical reviews and empirical analysis were carried out together. The date collection of this study was performed at the Forest on Mt. Halla, April, 2014. Research data were collected 311 respondents by a simple random sampling method. A study analyzed the data using Frequency analysis, factor analysis, regression analysis, multiple regression analysis for the statistical analysis. Findings of the study are that the tourism interpretation such as Understanding, Interesting, Education, tourism attitude such as affective, cognitive, behavioral attitude. The result said Interpretation have significant effects on tourism attitude and satisfaction, but the results that is the opposite of the previous study due to the out-door's characteristic. Also, Tourism attitude has a mediating effect on the relationship between tourism interpretation and satisfaction.