중국관광객의 면세점 선택속성 만족에 관한 비교 연구

Abstract

Recently, various regions of the world have recognized that strive to develop through the tourist commodities attract foreign tourists, thereby improving the foreign trade balance. Tourism is the core of industrial area of Jeju, especially the very great proportion is the Chinese tourists visit Jeju visitors in all, and the average expenditure is the most. Sightseeing and shopping are the important parts of tourism industry, and the duty-free shopping is the proportion of all the most advance research, but most of the duty-free shopping is to the overall assessment of the duty-free shops and general selection attributes as the center, and China duty free shop on specific research is not very many. Therefore, most international flights operating between the Jeju special autonomy tract duty-free shops and with Jeju Shanghai duty-free shop as the research object, carries on the comparative analysis to the Chinese tourists choose properties at the duty-free shop. Through the analysis to find out the Jeju duty free shop and Shanghai duty free shop are different. It can make the choice attributes Jeju Island duty-free shop overall satisfaction, and according to the differences in demographic characteristics and bring. Therefore, the ultimate purpose of this research is to grasp the characteristics of China duty-free shopping tourists, thus put forward the scheme of duty-free shopping activity. In order to achieve the purpose of the study, investigates the first studies in the literature of duty-free shops and shopping satisfaction and other attribute selection theory, the theoretical study on the basis of, derived the research model and research hypothesis, and has carried on the questionnaire survey to the empirical analysis. Questionnaire survey is measuring tool in the use of advance in the study as the foundation, this study revised and perfected, and discussed at and guidance of Professor, from 2015.02.09 to 2015.02.22, in the Shanghai Pudong International Airport and Jeju International Airport to Chinese tourists as the object, take their own method of completing the survey respondents the questionnaire the questionnaire. A total of 400 questionnaires were sent out, got 392 copies back, abandon which did not respond or judgment for 15 questionnaires dishonest answer, eventually with 287 copies (94.3%) effective samples. Statistical analysis using SPSS for Window 19 program, carried out frequency analysis, reliability and validity analysis, IPA analysis, T-test analysis, ANOVA analysis. Assuming the results are summarized as follows. H1: according to the characteristics of the population demographic (gender, age, occupation, income) is different, there are significant differences on the choice of attribute satisfaction. H2: there are significant differences in satisfaction and select properties the duty-free shops in Jeju and Shanghai duty free shop Chinese tourists. The results of this study show that the proposed scheme, in the duty-free shop activity, to consider the duty-free shops choice attributes and shopping satisfaction. In addition, but also for the Chinese market duty-free comparison, makes up own insufficiency, finally also should give full consideration to the demographic characteristics of tourists, so as to better understand their shopping behavior.