인터넷 서비스 이용형태와 관광행태의 관련성에 관한 연구

Abstract

Recently, Chinese tourists are more and more interesting in individual tourism. The proportion of individual tourists making Advance preparation via website or SNS ect is relatively high. Investigating in the determination of tourism decision-making process, especially on individual field, a few of research can be found. So in this paper, we would like to use demographic analysis method to investigate those attractive factors in tourism decision-making process, such as: the degree of network service applications, the impact of network services, the situation of the jeju tourism information production and distribution. Theoretical investigating internet service, there are three types of internet service functions: tourism portal, SNS and blog. Following demographic analysis method, the hypothesis of differences or similarities may exist between those three functions will be easily derived. By using the questionnaire data to make spss analysis, we tested each of those factors which probably have an influence on tourism decision-making. By analyzing data, we found that the three functions all influence the tourism decision-making process by their own way, which is more or less.