중국 관광객의 인터넷면세점 선택속성 및 만족도에 관한 연구

Abstract

The purpose of this study was 1) to examine the difference in the recognition and importance on the choice attributes for Internet Duty Free Shops. 2) Targeted at Chinese tourists, to examine each of recognition about the choice attributes for Internet Duty Free Shops and the impact on satisfaction. In this study, we carried out a survey targeting 218 Chinese tourists to examine the recognition and importance on the choice attributes for Internet Duty Free Shops. AS for the study result, first, Chinese tourists that use the Internet Duty Free Shops considered importance about the convenience of the Internet Duty Free Shops, but the current level of the provided convenience in the shop fell short of one's expectations. Second, the higher the level of the convenience of the Internet Duty Free Shops, we can improve the satisfaction of Chinese tourists. Therefore, for Chinese tourists, administrators who operate Internet Duty Free Shops can provide the following implications. For Chinese tourists it is necessary to increase the current level of convenience of the Internet Duty Free Shops. But, this study has the limit. Age and sex ratio has a big difference and the sample size is small. This study was to be limited to the geographical limits of Chinese tourists visiting Jeju.