스마트폰 애플리케이션 편의성과 이용자 반응에 대한 연구

Abstract

In the domestic market, smart-phone users are approximately more than 59 millions, characteristics of smart-phone are normal platform in daily life. In accompany with the phenomenon, smart-phone applications rapidly increase the demand of wireless internet infrastructure as well as entice consumer's interest in discriminant mobile internet environment. Mobile applications basically mean utilize in communication, on-line games, daily business, multi-media etc, as well as are used under mobile environment or cell phone. Furthermore, a variety of applications used in smart-phone make the discrimination compared with previous mobile communication equipment. Recently, some of applications in public taxi has been invented and utilized locally, but there is no application broadly utilized and popularized such as Kakao taxi application in the same taxi area. In addition, some of papers with regard to convenience of application are published, but it is almost difficult to find out taxi application convenience. The research model is designed as follows. Independent variable is multidimensional convenience, consumer response consisted of application satisfaction, taxi service trust, application trust, application attachment, and continuous use intention.

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This researcher conducted to prove 3 hypothesis comprehensively. First, multi-dimensional taxi application convenience will be positively related to application satisfaction. Second, application satisfaction will have positive impact to taxi service trust and application trust. Third, taxi service trust and application trust will be positively associate with continuous use information and application attachment. Data collected from 480 people, who stay at Seoul and Jeju, and have experience to use Kakao taxi application, 469 data was applied in the analysis except for 11 data. The findings are indicated at three parts. all of taxi application convenience were positively related to application satisfaction as expected. Second, application satisfaction had statistically positive impacts to taxi service trust and application trust. Third, taxi service trust and application trust were positively associate with continuous use information and application attachment. The implications of study are as follows. At first, this research contribute to expend the research area of application convenience and to demonstrate the relationships between multi-dimensional taxi application convenience and use's reeponse empirically. Second, it demonstrated the mechanism on how taxi application convenience affect satisfaction and trust, attachment, and continuous use intention.