문화관광해설사의 커뮤니케이션 유형이 방문객 만족에 미치는 영향

Abstract

There has been a rapid growth in cultural tourism. With the activities which make it possible to communicate with visitors by explaining both cultural and natural tourist destinations, a lot of effort has been exerted in order to help visitors understand the resources each tourist site possesses and satisfy their desire for knowledge. This study tries to present basic directions to show how important the communication type of a cultural heritage commentator is by comparing cultural and natural tourist attractions. To that end, the study first investigates the influence each type of communication has over the satisfaction of visitors, which is offered, as a form of commentary service on tourism resources, by a cultural heritage commentator who has to deal with visitors at a tourist site for the first time. As a result, this study, based on the findings from the comparison between cultural and natural tourist attractions, conducted research on the influence that the communication type of a cultural heritage commentator has over the satisfaction of visitors and then verified, through an empirical study, what factor has the most impact. Unlike other exiting studies, this one was targeted at those who visited the Jeju Haenyeo Museum for a cultural tourist destination and Geomun Oreum for a natural tourist attraction. In addition, the study appears to have a useful value for two reasons; for one thing, the study was carried out by theoretically classifying communication types and dividing them into two categories of verbal and non-verbal. For the other, the findings of the study show that the communication type is the main factor that has the most influence on the satisfaction of visitors. In this regard, to compare cultural and natural tourist attractions according to the type of tourist site, this study chose different types of study subjects and looked into how the communication type affects the satisfaction of visitors. It is anticipated that the future studies will complement the areas that are lacking in an empirical study and be carried out extensively, rather than focusing only on one area when comparing cultural and natural tourist destinations. Furthermore, an in-depth and concrete study on the communication types should be conducted.