호텔 직원의 여가활동 참여가 조직몰입 및 고객지향성에 미치는 영향

Abstract

As the interest of leisure activity is increasing, the importance of leisure activities within work place like intra-company club activities has been increased remarkably. Through participation of intra-company club activity, hotel employees can be boosted the desire to work and have positive outlook on life. And it can improve the quality of their life.

The purpose of this study is to investigate the effects of hotel employees' leisure activity participation on organizational commitment and customer orientation. Its methodology is based on the survey statistics which were collected from the hotel employees who are currently working in super deluxe hotels in Seoul and Jeju. (3 hotels in Seoul, 4 hotels in Jeju) The surveys were conducted for 15 days from February 15 to 29. Out of 300 questionnaires from the surveys, 290 questionnaires were collected and 10 of them were determined to be invalid as data. Finally, 280 questionnaires were used for the empirical analysis.

To verify these data, in the empirical study, the SPSS 12.0 program was used as a statistical analysis. For internal consistency of research, reliability analysis by Cronbach's alpha was used. And th verify the hypothesis of this research, frequency analysis, correlation analysis, multiple regression analysis was used.

The summary of the result from this investigation is as follows.

First, examining on the influences regarding the intra-company leisure activities and organizational commitment, the study found that educational and social activity among 4 factors of intra-company club activity have affected on organizational commitment. Educational activity helps developing their ego by exchanging of information and experience with club members through participation of intra-company club activity. Social activity, 50.4% of the participants are for fellowship, helps on organizational commitment by interacting with club members and doing a lot of networking. Second, examining on the influences regarding the intra-company leisure activities and customer orientation, the study found that only the social activity among 4 factors of intra-company club activity have affected on customer orientation. Social activity would have a meaningful effect on customer orientation by cultivation social value with amicable work life through participation of intra-company club activity. Third, examining on the influences regarding the organizational commitment and customer orientation, the study found that emotional commitment, continual commitment, normative commitment, the 3 factors of organizational commitment, have affected on customer orientation. As the level of organizational commitment of hotel employee rises, the level of work performance and the quality of customer-oriented service also upgrades.

in conclusion, this study shows that the participation of intra-company leisure activities of hotel employees has a positive effect on the organizational commitment and the quality of customer-oriented service. Therefore, the company is suggested developing and supporting effort for leisure activity programs like intra-company club activities in order to maximize satisfaction of employees. In addition, by trying to improve corporate value, in a rapidly changing hotel industry, it will help to strengthen competitiveness of the company.