문화관광자원에 대한 지역주민 인식이 태도에 미치는 영향

Abstract

There are three main purposes in this study. First, this study is to examine empirically the relationships personal relevance and the residents' recognition as well as their attitudes. Second, this study is to confirm the effects of mediation variables regarding personal relevance. Third, this study is to examine whether there are differences of residents' recognition between residential groups by the residential characteristics such as a distance and term. This study was carried with literature review, counselling by professors, quantitative approaches and empirical study. For the result of research, there has been frequency analysis, exploratory factor analysis, ANOVA, linear and multi regression analysis for mediating effect and relationships among factors to confirm the causal relationships. The survey for this study has been conducted with interviews as well as self-administered questionnaire survey in Samyang-dong, Jeju after completing pretest. Data for final analysis was collected from Samyang-dong residents. Among 450 questionnaires distributed randomly, 399 were finally used except some questionnaires with missing marking. SPSS 22.0 and excel program was used for analyzing data. The research model was reliable and valid through exploratory factor analysis. The linear and multiple regression analyses suggested that there was not a significance in mediating effect of residents' recognition mediating personal relevance and attitudes. The result of proposed model through regression analysis showed that causal relationship between personal relevance and recognition was partially significant. Also the result showed that causal relationship between recognition and attitude was partially significant. Lastly, the findings indicated that there was no difference between groups according to residential term in residents' recognition toward cultural heritage. There are some implications as follows: First, personal relevance influenced on local residents' recognition socially, culturally and environmentally. This suggests that cultural heritage as a tourist spot is perceived to the local residents and plays a role in the local area or community. Second, residents' recognition was associated with attitude. Specially, it means that environment positively influences on attitude. The local authorities should be able to manage and conserve cultural heritages properly for the impact on the local residents. Lastly limitations and future study was discussed. There are some limitations in this study to generalize the result of study due to the sampling method and survey scope. For the future studies, there should be longitudinal studies to follow up the local residents' recognition changes.