중국 전자상거래 시장의 발전에 관한 연구

Abstract

At present, China's e-commerce development is entering a new stage of intensive innovation and rapid expansion, and increasingly become an important engine to stimulate China's consumption demand, promote the upgrading of traditional industries and develop modern service industry. This study investigates e-commerce companies and analyzes the current situation of Korean and Chinese e-commerce markets. This report also analyzes the problems of China's e-commerce by comparing the Korean and Chinese e-commerce. It can be seen that although China's e-commerce has made some progress in the development, but in consumer awareness, infrastructure, laws and regulations, logistics system, there are still many problems. With South Korea's development experience, to explore the solution to the above problems. Only with a strategic and forward-looking vision, to adapt to the trend of global economic integration, and strive to develop suitable for China's national conditions of e-commerce, can be invincible.