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개방형 OS기반 Omni Channel 주문 서비스 시스템 구현

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Author(s)
박선주
Issued Date
2017
URI
http://dcoll.jejunu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000008241
Abstract
With the spread of the internet and smartphones, consumer consumption behavior has changed, and marketing activities are actively taking place to try to leverage on those changes. Despite the fact that many companies are focusing on O2O marketing in a bid to break down the boundaries between online and offline, as of yet restaurants in our country have not been able to provide an omni channel ordering system that crosses mobile, online and offline.
In this paper, an e-menu/POS integrated system is developed which makes the ordering process at a physical restaurant more efficient. Also, a convenient mobile ordering app is developed which can be used by the user to receive various information and news of events online. Currently, when it comes to O2O, the restaurant world is only doing delivery apps. But with this system and the app, this paper seeks a way of providing a more comprehensive, omni channel service.
An open-source OS was used to implement the server for the POS system and e-menu, which had been provided on mobile Web, and a mobile app design was done. That facilitated the synchronization of the mobile POS and e-menu. In addition, an ordering app that allows remote ordering was developed by referencing the most representative ordering service app in terms of O2O services currently in the market. With the resulting e-menu and mobile POS, the entrepreneur could manage the services and contents with ease through the CMS.
Hence, the user (customer) could use ordering services both online and offline. Different commercial ordering service apps were compared and previous research cases were examined in order to check the usefulness of the implemented system, and it was verified that it is more efficient and convenient than other systems not only for the entrepreneurs but for the customers as well.
The implemented system does come with some limitations, however. It is still an early model, and needs more work with regard to supporting more payment methods within the e-menu, and for management partitioning with the CMS. Furthermore, if it were to be commercialized, in order for its effective use, efforts would need to be made to attract restaurants to sign up on this system.
Alternative Title
An Implementation of Open-source OS-based Omni Channel Ordering Service System
Affiliation
제주대학교 일반대학원
Department
대학원 관광융합소프트웨어학과
Advisor
이동철
Awarded Date
2017. 8
Table Of Contents
표 차례 ⅲ
그림 차례 ⅳ
ABSTRACT ⅵ
제 1장 서론 1
1.1 연구배경 1
1.2 연구목적 1
제 2장 이론적 배경 3
2.1 옴니 채널 마케팅 3
2.1.1 옴니 채널 (Omni Channel) 3
2.1.2 O2O (Online To Offline) 6
2.1.3 쇼루밍(Showrooming) / 역(逆)쇼루밍(Reverse Showrooming) 8
2.2 전자주문시스템 9
2.2.1 모바일 주문앱 10
2.2.2 전자메뉴판 13
2.3 모바일 포스 (Mobile POS : Mobile Point Of Sales) 17
2.4 콘텐츠관리시스템 (CMS: Contents Management System) 19
2.5 선행연구 사례 19
제 3장 설계 및 구현 24
3.1 시스템 설계 24
3.1.1 주문시스템 (OP시스템) 개요 24
3.1.2 OP시스템 구성 및 특징 25
3.1.2.1 개방형 OS기반 모바일 주문앱 (APP) 26
3.1.2.2 개방형 OS기반 전자메뉴판 29
3.1.2.3 모바일 포스 (Mobile POS) 30
3.1.2.4 통합 콘텐츠 관리시스템 (CMS) 32
3.2 시스템 구현 34
3.2.1 모바일 주문앱 구현 34
3.2.2 전자메뉴판 구현 36
3.2.3 모바일 POS 구현 37
3.2.4 통합 콘텐츠관리시스템 (CMS) 구현 40
제 4장 유용성 검증 42
4.1 기능 비교 42
4.2 사업자 & 고객의 편의성 44
제 5장 결론 46
48
Degree
Master
Publisher
제주대학교 일반대학원
Citation
박선주. (2017). 개방형 OS기반 Omni Channel 주문 서비스 시스템 구현
Type
Dissertation
Appears in Collections:
General Graduate School > Tourism Convergence Software
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