제주 우도의 관광매력속성에 관한 방문객과 지역주민 간 지각차이 비교연구

Abstract

As the number of people looking for islands in the islands increases, Udo has a special economic interest, and academic interest in attractiveness of Udo Island as a tourist destination is increasing. Although the attractiveness of the island as a tourism destination is an important competitiveness for the tourism industry and the local economy, the visitor - centered research on attractiveness has been carried out. However, it is difficult to know how the local residents are perceiving the attractiveness of the island as a tourist destination, And there are not many studies on how the difference of perception with tourists appears. The purpose of this study is to propose useful data for establishing the development direction as a tourist destination of Udo Island by examining in detail how the attractiveness factors of Udo's specific items appear between tourists and local residents. In this study, we conducted statistical analysis and processing of actual data collected through questionnaires in order to increase the practical usefulness and logical validity. The questionnaire used in this study consisted of four parts such as questions related to attraction attributes of island tourism destinations, satisfaction related items of island tourism destinations, questions related to general tourism behavior such as tourist motives, tourist attractions, and demographic variables. The characteristics of the charm of Udo are divided into naturalness, uniqueness, activity, facility, convenience, and locality through literature research. The questionnaire for visitors and local residents were constructed separately, and the items regarding perception difference on attraction attributes were the same, but the items related to general tourism behavior and demographic variables were different. In addition, a questionnaire for visitors was further added to the overall satisfaction level of the island. The attractiveness factor of the island tourism in the destination area was derived from the previous research data of the attractiveness factors of the island tourist destination, and the items were constructed and measured using the 5 point recurring scale. After data coding, SPSS statistical package program was used to perform frequency analysis, reliability analysis, factor analysis, correlation analysis, corresponding sample T-test, and regression analysis. The questionnaire survey was conducted between March 24th and April 26th, 2017, with a total of 201 visitors and 101 local residents in cooperation with the visitors who visited the actual island and residents living in the island. The final analysis was carried out. The results of the empirical study and analysis on differences in the perception toward tourism attractiveness of Udo Island in Jeju are as follows. There was a difference between visitor and local residents about attractiveness of Udo Island tourism. Most of the residents of Udo Island were perceived positively about the attractiveness of naturalness, facilities, convenience, and locality. Therefore, the development direction should be complemented with the viewpoint that it can serve as an attractive factor for the visitors in terms of naturalness, facilities, convenience, and locality. Also, it was found that visitor `s satisfaction was influenced by naturalness, uniqueness, activity, facilities, convenience, and locality. It was confirmed that Udo has a great influence on satisfaction such as special products and food. This could not be confirmed in detail how the influence of Udo 's attractiveness was affected. There is a need for a variety of practical researches to clarify the difference in the effect. Through this study, we could systematically confirm the concept of island tourism, the island status and the characteristics of island tourism. Also, based on the theory and the previous research on the attractiveness of island tourism, we could grasp the attractiveness of Udo Island in Jeju. In addition, the theoretical study on the difference of tourism perception was examined, and the difference between the attractiveness of the visitors and the local residents was identified.