한류문화 친숙도와 한식 선호도가 재방문의도에 미치는 영향

Abstract

Through empirical analysis, the study analyzed whether Jeju Island's influence affects the willingness of Korean tourists to visit and how they affect Korean cuisine, and whether they affect the willingness of Korean tourists to visit, or whether they affect the willingness of Handongneun to visit the Korean Peninsula. First of all, based on the previous study, the Korean Culture Requirements of Korean Culture and Refrigeration Refrigeration will be reviewed, and a theoretical framework will be presented through the document Joklin-young, which favors Korean cuisine. Secondly, we will try to figure out what kind of influence Korean culture will have on Korean cuisine.It is also a structural model of how influential Koreans will have influence on the purpose of remedying Korean cuisine, which affects the purpose of rejoining Korean cuisine. Third, the Korean government tries to analyze the Korean Wave in South Korea by analyzing the Korean Wave in South Korea. The study explores the possibility of attracting tourists from South Korea to the Korean Peninsula, promoting tourism to South Korea, and promoting tourism in Korean cuisine. To provide a method capable of continuously contributing to the activation of Korean tour. In empirical studies, a sample of a study designed to verify the models and theories of research designed to fit the purpose of study was conducted from August 1, 2017 to Jeju Island for a total of 1 month from August 1st to September 1st.The results of the questionnaire survey include the ability to analyze data via data coding and refining, using SPSSStatistics 19.0.Prior to examining the hypothesis of research models and research theories, they conducted descriptive analysis, reliability analysis and factor analysis through SPSS. Through these analyses, the analysis of the model of the equations was carried out to examine the hypothesis of the model and the study of the studies. Summoning the results of the study through empiric alanalysis of the study results is summarized below. Firstly, the reliability of the variables in the study variables of the study variables found in this study shows that the measurement coefficient is higher than 0.885 or higher in all measurement variables, and the reliability of all measurements is high. Second, as a result of the tentative inspection of the Korean Wave, the three factors of the Korean Wave have positive effects on the behavior of Koreans in favor of the Korean food, and the significance of the visit will be influenced by the significance of the visit.The behavior of Korean tourists is comprised of two factors : attitudes and subjectivity.