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관광쇼핑동기와 만족에 관한 연구

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Alternative Title
A Study On The Motivation And Satisfaction Of Tourist Shopping: For Chinese Tourists Visiting Seoul and Jeju
Abstract
According to the UNWTO report, the number of tourists worldwide will reach 1.4 billion in 2020 and 1.8 billion in 2030.The development of regional tourism industry shows a strong trend in Asia. The annual growth rate for tourists is forecast to be 4.9%.
In particular, China's tourism market plays a very important role. In particular, the 2008 Olympic Games and the 2010 Shanghai world expo were successfully held. with the rapid development of the economy, more Chinese tourists will choose to go out. According to a report published by the South Korean sightseeing Commune, the number of Chinese tourists visiting South Korea in 2014 was 6126,865, an increase of 41.6% compared with 2013.
The actual survey of foreign tourists published in 2014 indicate, the main activities during the visit to Korea were shopping, diet, natural landscape visits and so on Among them, shopping is the most important activity.
Now Seoul and Jeju are places where foreign tourists are concentrated. This study focuses on Chinese tourists from Seoul and Jeju, and studies the tourist motivation and satisfaction of Chinese tourists in the two regions, so as to formulate a tourism strategy that is more suitable for the development of both places. Chinese tourists occupy the largest proportion of foreign tourists visiting in South Korea, so the study of Chinese tourists as the object has far-reaching significance to the tourism market of South Korea.
From November 1st 2016 to January 1st 2017,the survey was conducted on the basis of the on-site questionnaire, which was aimed at the Chinese people at Incheon airport and jeju airport who had ended the trip. There were 300 questionnaires in total, 117 qualified questionnaires in Seoul and 112 in Jeju area. Frequency analysis and reliability analysis were used in the questionnaire. The hypothesis uses regression analysis, and all statistics are obtained using the spss.19 program.
Author(s)
서하
Issued Date
2018
Awarded Date
2018. 2
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/jsp/common/DcLoOrgPer.jsp?sItemId=000000008481
Alternative Author(s)
Xu, He
Affiliation
제주대학교 일반대학원
Department
대학원 관광경영학과
Advisor
최병길
Table Of Contents
제1장 서론 1
제1절 문제의 제기 1
제2절 연구의 목적 3
제3절 연구의 범위와 방법 4
제2장 이론적 배경 5
제1절 관광쇼핑동기의 개념 5
1.동기의 개념 5
2.관광쇼핑동기의 개념 7
제2절 쇼핑만족의 개념 및 속성 9
1.만족의 개념 9
2.쇼핑만족의 개념과 속성 9
제3절 선행연구의 검토 12
1.관광동기의 선행연구 12
2.만족도의 선행연구 14
3.방한 중국인 관광객의 쇼핑행동 16
제4절 방한 중국인 관광객의 특성 19
1.서울 및 제주의 관광 특성 19
2.중국인 관광객 유형화 21
3.중국인 관광객의 특성 25
제3장 연구설계 28
1.연구모형과 가설의 설정 28
2.조사설계 29
제4장 분석결과 31
1.표본의 특성 31
2.신뢰성 및 타당성 검증 37
3.가설 검증 40
제5장 결론 48
1.연구의 요약 48
2.연구의 시사점 49
3.연구의 한계점 및 향후연구 50
참고문헌 51
부록 설문지 54
Degree
Master
Publisher
제주대학교 일반대학원
Citation
서하. (2018). 관광쇼핑동기와 만족에 관한 연구
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General Graduate School > Tourism Management
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