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라이프스타일에 따른 관광지 선택속성과 관광만족 및 행동의도에 관한 연구 : 제주방문 중국인 개별관광객을 중심으로

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Abstract
The purpose of this study is to investigate the lifestyle of individual tourists in China, which is an important segment of Jeju tourism market, and to analyze the relationship between attractions, tourism satisfaction, and revisit inquiry through cluster analysis. The purpose of this study is to analyze the characteristics of Chinese tourists visiting Jeju through cross - analysis between demographic characteristics and lifestyle communities. The results of this study are summarized as follows. First, we surveyed 27 lifestyle items of individual Chinese tourists visiting Jeju, and analyzed the 25 variables that removed two variables with low commonality and reliability. Through these activities, six lifestyle factors such as activity seeking, fashion seeking, family seeking, stability seeking, self seeking and health seeking were derived. In addition, factor analysis was conducted on 33 items of tourist choice attribute variables, and 17 items that removed 16 items with low reliability and commonality were found 5 factors such as relaxation rest, cultural experience, awareness, Second, the results of the cluster analysis to find out the types of lifestyle factors revealed that the group of people who are interested in self and health (cluster 1), the conservative group (2), and (3) collectively, as a whole. They were named active, safe, and passive, respectively. Third, ANOVA was conducted to examine the relationship between the attributes of tourist attractions and lifestyle groups. The results showed that the active group of community 1 was awareness and tourism - oriented. The two types of safety group showed the importance of activity related to relaxation rest and cultural experience, and cluster 3 was analyzed to emphasize the value ratio of price to value. Fourth, as a result of looking at the relationship between the attributes of tourist attractions, tourist satisfaction, and revisit inquiries, it was found that tourist satisfaction had a significant effect on recreation rest and awareness and tourism activities. And it was analyzed as a factor that had a significant influence. Fifth, as a result of analyzing the difference of tourism satisfaction according to lifestyle type, the satisfaction of active group was higher than that of passive group. However, there was no significant difference between the two groups. Sixth, there was significant difference in age, marital status, occupation, income except gender and academic ability as a result of lifestyle type crossover analysis according to demographic characteristics. Based on this, characteristics of lifestyle type were identified and the characteristics are as follows.
Community 1 Active is a group of young people in their 20s and 30s who are unmarried and have a relatively high level of education. As a result, income is divided into high income earners of over 1,000 yuan or low income earners of less than 3,000 yuan. Community 2 Safety type 40 is married and it seems to be a relative high income group between housewives and income 7001-10000 yuan. The cluster 3 passive type is relatively unmarried with two to thirty young people, and is often classified as a civil servant or a self-employed person, a functional production worker, or a worker in the agricultural and marine life industry. The income is classified into a group of people between 3001 and 7000 yuan.
Author(s)
정추우
Issued Date
2018
Awarded Date
2018. 8
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/common/orgView/000000008576
Alternative Author(s)
Cheng, Qiuyu
Affiliation
제주대학교 일반대학원
Department
대학원 관광경영학과
Table Of Contents
제 1 장 서 론1

제 1 절 연구의 배경 1
제 2 절 연구의 목적2
제 3 절 연구방법 및 범위3
1. 연구방법3
2. 연구범위와 구성 4

제 2 장 이론적 고찰6

제 1 절 라이프스타일6
1. 라이프스타일의 개념6
2. 라이프스타일의 유형7
3. 라이프스타일 측정9
제 2 절 관광지 선택속성13
1. 관광지 선택속성의 개념13
2. 관광지 선택속성 요인 15
제 3 절 관광만족 및 행동의도18
1. 관광만족 18
2. 행동의도21
제 4 절 선행연구22
1. 라이프스타일과 관광지 선택속성22
2. 관광지 선택속성과 행동의도24
제 5 절 방한 중국인 관광객의 현황25
1. 방한 중국인 관광객의 현황 25
2. 제주방문 중국인 관광객 현황28
3. 중국인 관광객에 대한 선행연구30
제 3 장 연구 설계32

제 1 절 연구모형 및 가설의 설정32
1. 연구모형32
2. 연구가설의 설정 32
제2절 조사의 설계33
1. 변수의 조작적 정의33
2. 설문지 구성34
3. 자료수집 및 분석방법 35

제 4 장 분석결과36

제 1 절 표본의 일반적 특성36
1. 응답자의 특성36
2. 일반적 특성37
제 2 절 신뢰성 및 타당성 분석39
1. 신뢰성 분석39
2. 타당성 분석41
3. 라이프스타일 군집분석43
제 3 절 가설검증45
1. 가설검증45
2. 추가분석48
3. 분석결과 및 가설검증 결과 요약 53

제 5 장 결 론56

제 1 절 연구의 요약56
제 2 절 시사점57


59
62
Degree
Master
Publisher
제주대학교 일반대학원
Citation
정추우. (2018). 라이프스타일에 따른 관광지 선택속성과 관광만족 및 행동의도에 관한 연구 : 제주방문 중국인 개별관광객을 중심으로
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General Graduate School > Tourism Management
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