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제주방문 중국인 개별관광객의 숙박시설 선택속성과 만족도에 관한 연구 : 겨울철 숙박투숙객 설문조사 분석을 중심으로

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Abstract
Tourism as a sunshine and most valued industry in 21 century, the development of tourism boosts not only the improvement of tour value, but also the related industry including accommodation, transportation, service, etc. Currently, the position of tourismis more obvious in national economic industry. At present, China has become the fastest growing tourist source globally and the first outbound tourism market in Asia.
Korea, as a close neighbor of China, contacts more closely with China as Korean culture is developing rapidly in recent years. In 2013, as the increasing of Chinese visitors to Korea, Chinese tourists have replaced Japanese tourists as the first inbound tourism market in Korea. Acceding to the survey by Korea Tourism Administration, individual visitors comprise 66.2% of the total. Jeju, named as oriental Hawaii, is the largest and the most featured island in Korea. A large number of Asia tourists, topped by Chinese ones, are attracted to Jeju yearly for the excellent location and charming scenery. According to the questionnaire by Jeju Tourism Organization, Jeju has be triply chosen as the Korean tourism resort by Chinese tourists, which is related with the excellent location and charming scenery, as well as visa-free system. With the issue of visa free guideline in Feb of 2008, the trend of Chinese visitors in Jeju is changing from the initial large scale group tourism to gradually equal in group tourism and free travelling. The Chinese individual travel spending per person is number one in foreign country consumption. Shopping contributes most of the consumption and accommodation is the next. In 2017, the "Ban on South Korea" prevailed in China with the deploy of THAAD. Korean tourism product is off shelf one after another, 80% group tourism is canceled. Affected by this, tourism in Jeju entered into winter mode. But individual tourists boomed to a surprisingly 74.7% of yearly tourists. Jeju Tourism Organization and related departments are starting to promote free travel projects, striving to change crisis to opportunities. Compared with group tourism market, which is greatly influenced by external factors, individual tourism market is more stable, tourists stays longer and consume more. However, there is few study on Chinese free travelling in Jeju. Currently, Jeju tourism market is going through major reforms, with challenges and opportunities coexist. The study on Chinese free travelers is inevitable. In this context, this research focus on the highly potential Chinese free travelers, in-depth analyzed the group characteristics of free travelling, factors considered when choosing accommodation and the satisfaction with accommodation, providing reference and strategy for the long term development of Jeju accommodation and active regional economic study. This study is divided into the following parts. By previous research and real time data, the characteristics of Chinese free travelers and Jeju accommodation status and features are obtained. Besides, the elements to be studied is inferred by factors considered when choosing accommodation and the satisfaction with accommodation Establish hypothesis when the study model is built. Generate the data by questionnaire and get the conclusions by SPSS21 data analysis.
Author(s)
오정
Issued Date
2018
Awarded Date
2018. 8
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/common/orgView/000000008578
Alternative Author(s)
Wu, Ting
Affiliation
제주대학교 일반대학원
Department
대학원 관광개발학과
Table Of Contents
제1장 서 론\1

제1절 연구의 배경 및 목적 1
제2절 연구의 범위와 방법 3

제2장 이론적 배경4

제1절 제주방문 중국인 개별관광객4
1. 방한 중국인 관광객 현황4
2. 방한 중국인 개별관광객 특성 6
3. 제주방문 중국인 개별관광객11
제2절 제주지역 숙박시설15
1. 숙박시설의 개념 및 분류15
2. 제주지역 숙박시설 현황 및 실태20
제3절 숙박시설 선택속성과 고객만족도25
1. 개념과 측정방법25
2. 선행연구28

제3장 연구모형과 조사 설계34

제1절 연구모형과 가설설정34
1. 연구모형34
2. 가설설정34
제2절 조사 설계35
1. 변수의 조작적정의35
2. 조사목적과 대상36
3. 조사방법과 기간36
제3절 설문지 구성 및 분석방법37
1. 설문지 구성37
2. 분석방법38

제4장 실증분석 결과 39

제1절 조사표본의 특성39
1. 인구통계학적 특성39
2. 관광행태 특성41
제2절 자료 분석43
1. 신뢰도 및 타당성 검증43
2. 선택속성 요인분석45
3. 상관관계 분석47
제3절 연구가설 검증 48
1. 숙박시설 선택속성과 고객만족도 48
2. 인구통계학적 특성에 따른 숙박시설 만족도의 차이 50

제5장 결 론53

제1절 연구의 요약 및 시사점53
제2절 연구의 한계 와 향후 제언 55
부 록57
참고문헌65
ABSTRACT69
Degree
Master
Publisher
제주대학교 일반대학원
Citation
오정. (2018). 제주방문 중국인 개별관광객의 숙박시설 선택속성과 만족도에 관한 연구 : 겨울철 숙박투숙객 설문조사 분석을 중심으로
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Faculty of Data Science for Sustainable Growth > Tourism Development
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