제주방문 중국인 개별관광객의 숙박시설 선택속성과 만족도에 관한 연구 : 겨울철 숙박투숙객 설문조사 분석을 중심으로

Abstract

Tourism as a sunshine and most valued industry in 21 century, the development of tourism boosts not only the improvement of tour value, but also the related industry including accommodation, transportation, service, etc. Currently, the position of tourismis more obvious in national economic industry. At present, China has become the fastest growing tourist source globally and the first outbound tourism market in Asia. Korea, as a close neighbor of China, contacts more closely with China as Korean culture is developing rapidly in recent years. In 2013, as the increasing of Chinese visitors to Korea, Chinese tourists have replaced Japanese tourists as the first inbound tourism market in Korea. Acceding to the survey by Korea Tourism Administration, individual visitors comprise 66.2% of the total. Jeju, named as oriental Hawaii, is the largest and the most featured island in Korea. A large number of Asia tourists, topped by Chinese ones, are attracted to Jeju yearly for the excellent location and charming scenery. According to the questionnaire by Jeju Tourism Organization, Jeju has be triply chosen as the Korean tourism resort by Chinese tourists, which is related with the excellent location and charming scenery, as well as visa-free system. With the issue of visa free guideline in Feb of 2008, the trend of Chinese visitors in Jeju is changing from the initial large scale group tourism to gradually equal in group tourism and free travelling. The Chinese individual travel spending per person is number one in foreign country consumption. Shopping contributes most of the consumption and accommodation is the next. In 2017, the "Ban on South Korea" prevailed in China with the deploy of THAAD. Korean tourism product is off shelf one after another, 80% group tourism is canceled. Affected by this, tourism in Jeju entered into winter mode. But individual tourists boomed to a surprisingly 74.7% of yearly tourists. Jeju Tourism Organization and related departments are starting to promote free travel projects, striving to change crisis to opportunities. Compared with group tourism market, which is greatly influenced by external factors, individual tourism market is more stable, tourists stays longer and consume more. However, there is few study on Chinese free travelling in Jeju. Currently, Jeju tourism market is going through major reforms, with challenges and opportunities coexist. The study on Chinese free travelers is inevitable. In this context, this research focus on the highly potential Chinese free travelers, in-depth analyzed the group characteristics of free travelling, factors considered when choosing accommodation and the satisfaction with accommodation, providing reference and strategy for the long term development of Jeju accommodation and active regional economic study. This study is divided into the following parts. By previous research and real time data, the characteristics of Chinese free travelers and Jeju accommodation status and features are obtained. Besides, the elements to be studied is inferred by factors considered when choosing accommodation and the satisfaction with accommodation Establish hypothesis when the study model is built. Generate the data by questionnaire and get the conclusions by SPSS21 data analysis.