유네스코 세계지질공원 트레일 탐방객의 특성에 관한 연구 : 제주지역 수월봉을 중심으로

Abstract

The purpose of this study is to analyze the characteristics of the visitors, to identify the problems and tasks of the operation, and to propose more advanced activation measures of Suwolbong area, which is known as a representative example of the Jeju Island Geopark trail programs. From April 5th to 8th, 2018, an empirical analysis was conducted on visitors who participated in 'the 8th Jeju Island Global Geopark Suwolbong Trail'. The results are as follows: First, there were some differences in the visit types, visit motivation, and perception of operation according to the demographic characteristics of visitors. The types of visit based on the demographic characteristics showed a significant difference in sex distinction, age, occupation, residence in and out of Jeju Isand, while length of residence showed not difference. The visit motivation varied in intellectual needs of Geopark and Jeju Island nature, and the simple sightseeing or participation except for the landscape appreciation, relaxation or leisure. For the Geopark program operation, significant differences were also shown in the visiting infrastructure and publicity with the exception of the visiting environment. Second, there were some differences in the visit motivation and the perception of operation according to the visit types of visitors. The visit types of the Geopark trail program showed varied depending on the visit motivation. In particular, visitors who have motivation to visit intellectual needs showed differences in various types of visit such as recognition of Geopark trail program, while there was no significant differences in the type of visit fore landscape appreciation, relaxation and leisure. However, motivation for intellectual needs, landscape appreciation, and leisure had a significant impact on revisit and visit referrals to other people, but that for the simple sightseeing had little impact. The way of Geopark trail program operation according to types of visit showed significant differences in the visiting infrastructure and publicity of the Geopark. However, the influence on revisit and visit referrals based on the Geopark trail program evaluation was statistically significant on the infrastructure, environment and promotion of the program. Especially, it was recognized that the environment was significantly influenced. Third, there were significant differences in visit motivation and perception of operation between Jeju Island residents and tourists, showing no difference in the length of residence. The difference of visit motivation between Jeju Island residents and tourists to the Geopark trail program showed significant difference when the purpose of the visit was aimed at intellectual needs on Geopark or Jeju Island nature. However, the effects of the visit motivation such as landscape appreciation, relaxation and leisure on revisit and visit referrals were significant for Jeju Island residents and tourists alike. Also, there was a significant difference in the evaluation of the visiting infrastructure and publicity in the operation of Geopark trail program between Jeju Island residents and tourists. In addition, the satisfaction level was high in the visiting infrastructure and environment of Suwolbong, but the publicity was low and active publicity marketing is needed. It is noteworthy that the visiting environment, in particular, has a significant impact on revisits and referrals to other people. These results show that the aesthetic pursuits of nature is the most motivating factor to the visitors of Suwolbong, which are some of the important factors to consider when developing the Suwolbong Geopark program; that is to keep the natural environment as it is while meeting the intellectual demands. Also, the perception difference between Jeju Island residents and tourists seems to be derived from the recognition of Suwolbong as the representative site of Global Geopark in Jeju Island. In other words, Suwolbong is a well-known Geopark site to Jeju Island residents who suggested that publicity of Suwolbong should be strengthened, while the site was not recognized as a representative site of Global Geopark to tourists. Therefore, in order to vitalize Jeju Island's Global Geopark programs, it is necessary to establish publicity strategies to increase the awareness of representative sites in Jeju Island Global Geopark.