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관광생명주기를 고려한 스마트관광 활성화 방안

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Author(s)
정병희
Issued Date
2018
URI
http://dcoll.jejunu.ac.kr/common/orgView/000000008718
Abstract
The modern society is characterized by the spread of Mobile Internet, the spread of wired and wireless internet, and the increase of various search engines. Recently, as the pattern of tourism industry has shifted from group tourism to individual tourism, the rise of demand for travel information and the emergence
of a new paradigm of smart tourism due to the development of information communication technology(ICT).
Based on this rapidly changing modern civilization, I would like to examine smart tourism, which is the most similar concept among smart tourism concepts. Here, SMART Tourism means to provide real-time customized services or information through smart device devices that are always available to tourists visiting specific areas. In particular, SMART stands for Standards, Multi Function, Accessibility, Reliability, and Time Saver.
Standards: Based on standards, Multi Function: Incorporate complexity, Accessibility: Has fast accessibility without time and space constraints, Reliability: Market, Reliability from customers, Time Saver (Tourist convenience): It means to have convenience of tourists. This paper will focus on the following research objectives through research process such as setting of research models and hypotheses and verification of
these hypotheses. First, This study aims to obtain the results of partial IPA analysis on the importance and satisfaction of IT services for the activation of smart tourism considering the pre -, mid -, and post - tour process (tourism life cycle). Second, We want to obtain the cognitive result of importance of IT service
construction strategy for activation of smart tourism considering tourism life cycle. The purpose of this study is to find out how to activate smart tourism for providing IT service in the tourism activities of the tourism life cycle, and to suggest strategies for IT service construction.
Affiliation
제주대학교 경영대학원
Department
경영대학원 경영정보학과
Awarded Date
2018. 8
Table Of Contents
Ⅰ. 서 론
1. 연구 필요성 및 목적 1
2. 연구방법 및 범위 4
3. 연구의 구성 4

Ⅱ. 이론적 배경 및 선행연구의 검토
1. 스마트관광의 이론적 고찰 6
2. 관광생명주기 및 IT서비스 구축 관련 이론적 고찰 8
3. 관광생명주기 및 스마트관광 활성화 관련 이론적 고찰 13

Ⅲ. 연구 설계
1. 연구가설17
2. 연구변수의 개념 및 조작적 정의 18
1) 관광 전 IT서비스 18
2) 관광 중 IT서비스 18
3) 관광 후 IT서비스 19

Ⅳ. 실증분석
1. 자료의 수집 20
2. 표본의 특성 20
3. 신뢰성 및 타당성 분석22
4. 가설검증24
5. 토론 및 시사점 26

Ⅴ. 결 론
1. 연구결과의 논의 29
2. 연구의 시의성 29
3. 연구한계 및 향후 과제 30
참고문헌 32
Abstract 37
부록(설문지) 39
Degree
Master
Publisher
제주대학교 경영대학원
Citation
정병희. (2018). 관광생명주기를 고려한 스마트관광 활성화 방안
Type
Dissertation
Appears in Collections:
Management Information Systems > ETC
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