관광 젠트리피케이션 현상과 지역상생정책이 도시이미지와 미래행동의도에 미치는 영향

Abstract

The beginning of the Tourism Gentrification phenomenon can be found in bartering. Traditionally, it started with the formation of a mall through barter exchange among the local residents in the underdeveloped area and the activation of the market. Institutionally, it has developed in terms of urban development plan. The government has designated commercial areas as priority areas for shopping centers. As local residents densely gathered there, shopping streets were formed and the gathering of foreign tourists made such areas to railway station influence area. As the proportion of cities in the tourism industry has increased, the influx of tourists into the cities has increased. Although the increase in the consumption of shopping malls is positively reflected in the economic aspect, excessive inflow of tourists and indiscriminate development of investors are becoming problems. The problem of Tourism Gentrification in Korea arises from the fact that the distinction between residence and recreational area is unclear. When a sightseeing facility is formed in the downtown area, it invades the residence. This results in inconveniences of residents such as noise, generation and garbage increase, as well as a rise in the price of real estate, resulting in a Gentrification where existing residents and small business owners leave. In addition, the number of franchise chains of large corporations is increasing as foreign investment groups/capitals invest collectively in small-scale commercial areas for real estate investment. Recently, as the Chinese capital has been injected into Jeju Island, the 38th floor Dream Tower building went into construction. As the surrounding real estate prices have jumped all time high, local tradition and identity have been lost and sightseeing spots are becoming uniform. In addition, there are various problems such as the disappearance of local communities and the deterioration of local residents' emotions as existing residents leave. In the case of Jeju Island, the proportion of Jeju's tradition and culture in the tourism industry has increased, and there is concern that Jeju's unique characteristics will be eroded by commercial capital. As the influx of tourists increases, real conflicts that arise due to different interests between the groups that benefit economically and the groups that are invaded the residential environment by tourists become very important concerns. The purpose of this study is to clarify the relationship between the tourism image and the future behavior of Tourism Gentrification phenomenon and regional win - win policy in order to improve the Tourism Gentrification phenomenon occurring in various regions of Korea including Jeju Island. The purpose of this study is to investigate the relationship between the "physical, cultural, artistic and environmental" areas of Tourism Gentrification and the effects of local win - win policy on urban image and the relationship between urban image of resident and win - In order to verify whether there is any influence on the relationship. Based on the results of empirical analysis, the theoretical implications and practical implications of Tourism Gentrification phenomenon and regional win - win policy impact on urban image and future behavior intention are suggested. The purpose of this study is to understand the effects of regional win - win policy on urban image and future behavior intention based on precedent studies of Tourism Gentrification phenomenon in Korea. In order to accomplish this research purpose, this study analyzed the phenomenon of Gentrification seen in Jeju area. The phenomenon of Tourism Gentrification that occurs in Jeju is occurring in the streets of Nuemoru in Jeju City, Lee Jung Seop Street in Seogwipo City, Guijwa-eup, and Woljeong-ri. We selected theoretical grounds and data collection items to explain the phenomenon of Tourism Gentrification in Jeju with emphasis on the conflict between tourists, newcomers and indigenous peoples due to noise, traffic disturbance and garbage problem. The data for the analysis were based on the theoretical considerations including literature data and statistical data. Furthermore 360 merchants and residents who live in Jeju old city center commercial district, Guijwa-eup, Woljung-ri, Nuemori street, Seogwipo culture arts tourist attraction(Lee Jung Seop Street) were surveyed and the results were analyzed. As a result of the survey, Frequency Analysis was performed using SPSS 20.0 and Amos 20.0 statistical analysis based on the total 318 answers except for the poor questionnaire. In order to verify the control effect, the Structural Equation model SEM was used to measure and verify the fit of the entire study model. The results showed that local residents had a negative influence on the cognitive and emotional image aspects of urban images on physical and cultural traditional areas of Tourism Gentrification. On the other hand, public cooperation policy and local specialization promotion policy have a positive effect on the emotional image of urban image among local win-win policy. In addition, the emotional image of the urban image elements has a positive effect on the intention to win. This study is based on the results of previous studies on Tourism Gentrification and its theoretical foundation and have been engaged in theoretical research in the fields of physical, cultural, traditional, public - private cooperation policy, and regional specialization promotion policy with more developed and recent examples of local tourism patterns. In addition, Jeju should maintain its natural, beautiful charm and comfortable image. There is a need to maintain and preserve Jeju's unique charm through regulations and measures against excessive development. Various policies should be considered to prevent migration / departure of the residents of the Tourist Gentrification area. In this study, the Gentrification phenomenon has become a global issue; however, in Korea, there is still no research on the aspect of business administration. Therefore, the study's significance is that it provided the recognition of Tourism Gentrification phenomenon, regional win - win policy, and academic and practical implications. In addition, the research results were divided into various fields such as physical, cultural, traditional, public-private cooperation policy, and regional specialization promotion policy. In the future, it will be necessary to apply various factors to urban images, Beyond the limit of localization, we should expand our research to other regions and carry out comparative studies. It is also necessary to conduct in-depth research through qualitative and cross-sectional surveys.