한국과 중국 언론 보도에 나타난 양국 이미지 비교

Abstract

This thesis examined the national image of Korea and China mirrored in Korea and China newspaper before and after the arrangement of THAAD. To identify the national image of Korea and China in the Korean and Chinese press before and after the arrangement of THAAD, this study content analyzed The Hankyoreh , which is the representative of Korea progress newspaper and a lot of the publication and The Chosun IIbo, which is the representative of Korea conservative newspaper and The People's Daily, which is the official organ of the Central Committee of the Chinese Communist Party and the Guangming Daily , which is controlled by the Central Committee of the China Democracy Alliance. Besides, category analysis was conducted to figure out the specific national image of Korea and Chinese. The period of analysis was one year before the announcement of the arrangement of the THAAD, and one year after the announcement of the arrangement of the THAAD, that is from the July 8th, 2015 to the July 7th, 2016 and from the July 8th, 2016 to the July 8th, 2017. The result showed that after the arrangement of the THAAD, the coverage of the Korea press was more than the coverage of the THAAD, the coverage of the Korea press was more than the coverage of the China press. After the arrangement of the THAAD, the straight news the most frequently used type, and the straight news was becoming more in the Korea press, however, the straight news was becoming less in the Chinese press. As for the paper news, both of two countries, the international paper was frequently used type. Relatively, the economy paper was more in Korea paper and the culture paper was more in China paper. After the arrangement of the THAAD, the politics paper and the economy paper was more and the international paper and the culture paper was less in the Korea press, however, the international paper was more and the politics paper and the culture paper was less in China press. About of the source, after the arrangement of the THAAD, the Foreign Office and the Ministry of National Defense was becoming more and the others was becoming less in Korea press, on the other side, the other press was becoming more, the government, the professor, and the expert were becoming less in the China press. As for the source type, after the arrangement of the THAAD, the anonymity source was becoming less and the real name source was becoming more in the Korea press, however, they were opposite in the Chinese press. As for the source of news, after the arrangement fo the THAAD, the cover news was becoming more and the reader submission was less in the Korea press, however, it was on the opposite in the China press. The portrait in the news, both of two country, the president was more in the press, but the society figure and the public official was more in Korea press and the ordinary person, the youth and the army were more in the China press. Both of the two country, the male portrait was more than the female portrait. The source of the portrait almost was from the foreign press in the two country's press, and the source of the portrait was more diversity than China press. As for the subject, after the arrangement fo the THAAD, the diplomacy and the national defense were becoming more and the economy were becoming less in Korea press, on the other side, the politics was becoming more and the economy and the culture were becoming less in China press. As for the reporting attitude, after the arrangement of the THAAD, the positive news was becoming a little bit less and the negative news was becoming a little bit more and the neutral news was a little bit more in Korea press, however, the positive news was becoming much less, the negative news was becoming much more and the neutral news was a little bit more in China press. So, after the international affair, we should pay attention to the press to adjust the strategy of the national images.