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A Research on Awareness of Intellectual Property Rights in Creative Industry

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Author(s)
Latinyte Agne
Issued Date
2019
URI
http://dcoll.jejunu.ac.kr/common/orgView/000000009061
Abstract
The main purpose of this study is to raise awareness of current imbalanced situation of creative market where primary market players (artists) are still underpaid despite the rising popularity of the field and overall economical development. The market imbalance problems are summarized to rise from 4 factors: oversupply, intermediates, power game and absence of artists middle-class. The imbalance could be solved by rebalancing power between intermediates, and stable middle-class formation that would also result in balancing oversupply. The idea of this study is that for middle-class formation a steady income from copyrights (royalties) is in need thus allowing an artist (especially if he works freelance) to survive between the projects. Small firms of collaborating artists could be another solution for better protection of artist economical rights and securing fair trade copyright agreements. But in the end of the day suggested solutions hit a dead end because of the lack of knowledge about copyright policies in legal field. Two surveys were conducted to overview the current market problem and define key reasons for the lack of knowledge about copyrights. The first survey was among working artist divided by their demographical profile. The second survey was conducted among South Korean design students. Therefore this study in addition aims to offer more throughful view about copyright policy situation in South Korea as a case example. As the survey results showed a huge gap in copyright policy education, measures to improve current system were suggested. First, a targeted promotion and public education to raise the awareness of copyright policies. Second, easing the access to available copyright legal sources. Third, update solutions for the existing policies. The thoughtful analysis of existing problem, causes and possible solutions could be a good basis ground for the further researches to be made.
Alternative Title
창의 산업에서 지적 재산권 인식에 관한 연구 : 저작권을 중심으로
Affiliation
제주대학교 대학원
Department
대학원 시각융합디자인
Advisor
방호진
Awarded Date
2019. 8
Table Of Contents
1. INTRODUCTION 1
1.1. Research background 1
1.2. Aims and objectives 3
1.3. Methodology 4
2. CONCEPTS 5
2.1. Cultural and creative industry characteristics 5
2.2. Primary and secondary market players 7
2.3. Policies: copyright, patents, royalties, work-for-hire, fair-use, droitde-suite 8
2.4. Copyright execution in South Korea 12
2.5. Key dimensions in design copyright 15
3. LITERATURE REVIEW 17
3.1. History: perception of art, creative work, free-labour issue 17
3.2. Recent studies 19
3.3. Current market condition: 22
3.3.1. Oversupply 22
3.3.2. Intermediates 24
3.3.3. Reputation 26
3.3.4. No middle-class 26
3.4. Cultural economy literature proposed solutions 28
4. FIELD RESEARCH 34
4.1. Survey & data analysis 34
4.1.1. Objectives 34
4.1.2. Process 34
4.1.2.1. Survey 1: global 35
4.1.2.1.1. Demography 35
4.1.2.1.2. Questions 35
4.1.2.1.3. Results 36
4.1.2.1.4. Sample info 37
4.1.2.1.5. Descriptive statistics 47
4.1.2.1.6. Analysis & variances 47
4.1.2.2. Survey 2: domestic 68
4.1.2.2.1. Demography 68
4.1.2.2.2. Questions 68
4.1.2.2.3. Results 69
4.1.2.2.4. Sample info 69
4.1.2.2.5. Descriptive statistics 71
4.1.2.2.6. Analysis & variances 71
4.1.3. Major insights 77
4.2. Focus group interview 78
4.2.1. Key questions & brief summary 78
4.2.2. Major insights 80
4.3. Standard form contracts 81
4.3.1. Sample data analysis 81
4.3.2. Major insights 82
5. CONCLUSION 83
5.1. Findings 83
5.2. Limitations 84
5.3. Significance 85
6. RECOMMENDATIONS 86
6.1. Possible solutions 86
6.1.1. Promotion & education 87
6.1.2. Easy access 88
6.1.3. Policy updates 89
6.2. surviving and getting successful in current market condition 90
6.3. Further research possibilities 91
7. REFERENCES 93
8. ABSTRACT 96
9. APPENDIX 98
Degree
Master
Publisher
제주대학교 대학원
Citation
Latinyte Agne. (2019). A Research on Awareness of Intellectual Property Rights in Creative Industry
Type
Dissertation
Appears in Collections:
General Graduate School > Visual Communication Convergence Design
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