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관광업종사 지역주민과 관광객의 공유된 신념과 정서적 연대감 차이

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Alternative Title
A Comparison Study on Shared Beliefs and Emotional Solidarity between Residents Working in Tourism Industry and Tourists in Myanmar Bagan Region
Abstract
Tourism business has played a major role in driving forward Myanmar's economic development since the start of national reforms in 2011. Myanmar provides many potential tourism attractions arising from its 1,930km coastline, its historical landmarks and variety of cultural traditions. Among them, Bagan region is one of the most important and popular tourism attractions in Myanmar. Bagan is a very interesting and meaningful cultural heritage site not only in Myanmar but also in the world because of its golden Buddhist temples. The temples have preserved ancient treasures and Buddhism spirits and become the most important origin site of traditional Buddism culture of Myanmar. This study is intended to examine the difference in shared beliefs and emotional solidarity between local residents and tourists in the Bagan region. For the data collection, self-administered questionnaires were distributed to residents who were working in the tourism industry and tourists who visited the Bagan region. To test the hypotheses, t-test and regression analysis were conducted using SPSS 20.0. Test results of the proposed difference between residents and tourists reveal that the two groups show significant variance in the perception toward preservation, attractiveness, amenity. When it comes to emotional understanding, it was found that shared beliefs on preservation influenced welcoming nature of emotional solidarity. One of the ways to ensure local residents and tourists to have emotional solidarity is to emphasize preservation and care for cultural and natural resources more than now. Residents efforts to interact with tourists need to be expressed in a more positive way through providing educational programs to create emotional bond and understanding between the two groups.
Author(s)
Issued Date
2019
Awarded Date
2019. 8
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/common/orgView/000000009071
Alternative Author(s)
Jew
Affiliation
제주대학교 대학원
Department
대학원 관광경영학과
Advisor
박운정
Table Of Contents
I. 서 론 1
제 1 절 문제의 제기 1
제 2 절 연구의 목적 3
제 3 절 연구의 방법과 범위 4

II. 이론적 고찰 7
1. 지역 주민과 관광객의 관계 7
2. 공유된 신념(Shared Beliefs) 9
3. 정서적 연대감(Emotional Solidarity) 11
4. 미얀마 관광 선행 연구 22
5. 미얀마 관광 현황 26
6. 바간 30

III. 연구방법 38
1. 연구모형 및 가설 설정 38
2. 조사 대상지 39
3. 설문지의 구성 41

IV. 분석 결과 47
1. 표본의 특성 47
2. 측정변수의 요인분석 54
3. 연구 가설의 검증 59
4. 분석결과의 요약 63

V. 결론 65
1. 연구의 요약 및 시사점 65
2. 연구의 한계 및 향후 연구 69


참고문헌 71
설문지 77
ABSTRACT 84
Degree
Master
Publisher
제주대학교 대학원
Citation
쥬. (2019). 관광업종사 지역주민과 관광객의 공유된 신념과 정서적 연대감 차이
Appears in Collections:
General Graduate School > Tourism Management
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