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성별, 시간적 거리, 스마트폰 앱 유형이 스마트폰 앱 사용 선호도에 미치는 영향

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Author(s)
강민이
Issued Date
2019
URI
http://dcoll.jejunu.ac.kr/common/orgView/000000009079
Abstract
This study, based on construal level theory, sought to examine what differences are caused by gender, temporal distance and type of smartphone apps in relation with preference for smartphone use. People construe the same information differently depending on whether the information belongs to the near future or distant future. So assuming that temporal distance and type of smartphone apps may affect preference for smartphone app use, the study sought to examine correlations between gender, temporal distance, type of smartphone apps as to preference for smartphone app use. As a methodology, the study applied experimental design between 2×2×2 groups composed of each gender (male/female), temporal distance (near future/distant future), type of smartphone apps (hedonic/utilitarian products) among 256 people in total and examined the effect's of gender, temporal distance, type of smartphone apps on preference for smartphone app use. As a result, in regard to people's behaviors to use smartphone apps, the study found that there was a significant interaction between temporal distance and types of smartphone apps. That is, should smartphone apps be used in the near future, there was more preference for hedonic app use, whereas in case of being in the distant future, there was more preference for utilitarian app use. Secondly, the study found that in case of distant future, there was difference in preference for smartphone app use by gender. In case of near future, all genders showed favorable attitude to hedonic products. While, in case of distant future, males with higher abstract thinking level, had no difference in preference for use of hedonic or utilitarian products. Females, with the lower abstract thinking level, showed different preference for the products. This study conducted research based on temporal distance of construal level theory, which was not considered in the existing smartphone app-related research. As a result of measuring preference for smartphone app use, the study found that there was different preference for use depending on gender, temporal distance and type of smartphone apps.
Alternative Title
Effects of Gender, Temporal Distance, Type of Smartphone Apps on Preference for Smartphone App Use
Affiliation
제주대학교 경영대학원
Department
경영대학원 경영정보학과
Advisor
현정석
Awarded Date
2019. 8
Table Of Contents
Abstract ⅳ
제1장 서론 1
1. 연구의 배경 및 목적 1
1) 연구의 배경 1
2) 연구의 목적 3
2. 연구 방법 및 논문 구성 4
1) 연구 방법 4
2) 논문 구성 4

제2장 이론적 배경 6
1. 스마트폰 앱 6
2. 실용재와 쾌락재 8
3. 해석수준이론 10
1) 시간적 거리 13
2) 행동정체성 이론 16
4. 성별 차이 19

제3장 연구 가설 22
1. 연구가설의 설정 22

제 4 장 연구1. 성별, 시간적 거리에 따른 유형별 스마트폰 앱 사용 선호도 차이 25
1. 연구대상 25
2. 실험설계 25
1) 독립변수 26
2) 종속변수 28
3. 실험변수 조작 28
1) 스마트폰 앱 유형 28
2) 시간적 거리 29
4. 실험절차 30

제 5 장 연구결과 31
1. 측정변수의 신뢰성 및 타당성 분석 31
1) 신뢰성 분석 31
2) 요인분석 33
2. 조작점검 34
3. 가설의 검증 35

제 6 장 결론 41
1. 연구결과의 요약 및 시사점 41
2. 연구의 한계 44

45
52
Degree
Master
Publisher
제주대학교 경영대학원
Citation
강민이. (2019). 성별, 시간적 거리, 스마트폰 앱 유형이 스마트폰 앱 사용 선호도에 미치는 영향
Type
Dissertation
Appears in Collections:
Management Information Systems > ETC
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