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제주도 골프관광산업 활성화 방안 연구

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Alternative Title
Research on Activation Plan of Jeju Province Golf Tourism Industry
Abstract
golf experts in the province to revitalize the Jeju golf tourism industry. In study 1, a questionnaire survey was conducted on the current status of Jeju golf tourism for tourists. The collected data was subjected to frequency, multiple respond analysis and chi-square test using SPSS 18.0. In Study 2, the results of opinion gathering from expert groups were presented using the Delphi survey method. The main results of Study 1 were as follows. First, golfers replied that the most important motive for Jeju's golf tour was mild and clean natural conditions. Second, golfers considered the development of various products in connection with golf tourism as the most important marketing strategy for attracting golf tourists, and the preferential discount for tourists was also evaluated as the main factor. Third. golfers heard the overall price of the golf course (Green Fee) as the most considered factor when using the golf course, and then responded in order of course management status and course difficulty. Fourth, golfers responded that they were satisfied with the high level of golf tourism, and the highest cost was due to dissatisfaction. Fifth, there was no difference between pros and cons for the imposition of individual consumption tax, and the economic burden was the most important reason for the objection to the individual consumption tax. The main results of Study 2 were as categorized into accessibility, legal system factors, price competitiveness, service and policy factors. The factors that promoted the Jeju golf tourism industry were categorized into factors to enhance accessibility, factors to supplement the legal system, factors to strengthen price competitiveness, factors to strengthen services, and factors to strengthen policy support. Second, among the accessibility factors, the seating shortage of airline tickets was the biggest obstacle. Third. in terms of legal and institutional factors and price competition factors, the imposition of individual consumption tax was the most common deterrent. Fourth. among the factors of service, "factors of staff (including caddy), remodeling of old golf course facilities (club house, course lawn management, etc.)" were evaluated as the biggest obstacles. Fifth. in terms of policy impediment, "insufficient publicity marketing by golf course in the province" was evaluated as the most important obstacle. Sixth, among the factors of accessibility, "the strategy for attracting domestic and foreign golf tourists by expanding direct flights to Jeju, such as China and Japan, and domestic routes" was evaluated as the biggest activation factor. Seventh, among the factors of law and system, the "enactment of related law such as permanent reduction of individual consumption tax(act on the special restriction of tax)" was evaluated as the biggest factor. Eighth, among the price factors, the "individual excise tax exemption" factor was evaluated as the largest activation factor. Ninth, among the service factors, "the kindness of staff (including caddy), remodeling of old facilities (club house, course lawn management, etc.)"was evaluated as the biggest activation factor. Tenth, among the policy factors, the factor that attracted golf tourists (related policies, budget support, etc. from public institutions such as provinces and related organizations) was evaluated as the most influential factor. In conclusion, in order to revitalize the Jeju golf tourism industry, it is considered that it is necessary to reflect the overall opinions on the important factors for the activation of golf tourism suggested by experts along with a survey of tourist awareness.
Author(s)
강승훈
Issued Date
2020
Awarded Date
2020. 8
Type
Dissertation
URI
http://dcoll.jejunu.ac.kr/common/orgView/000000009685
Alternative Author(s)
Kang, Seung Hoon
Affiliation
제주대학교 대학원
Department
대학원 체육학과
Advisor
양명환
Table Of Contents
Ⅰ. 서 론 1
1. 연구의 필요성 1
2. 연구의 목적 6
3. 용어의 정의 6
1) 골프산업 6
2) 골프관광 7
3) 골프관광산업 7
4) 델파이(Delphi) 정의 8
Ⅱ. 이론적 배경 9
1. 골프장 평가요소 9
1) 해외평가 9
2) 국내평가 11
3) 코스품질평가 13
2. 해외골프산업현황 13
1) 세계 골프산업 13
2) 미국의 골프산업 현황 14
3) 일본의 골프산업 현황 15
4) 중국의 골프산업 현황 15
3. 국내 골프산업 현황 17
1) 우리나라 전체 골프 산업 규모 17
2) 국내 골프장 업체 규모 18
4. 제주지역 골프산업 현황 20
1) 제주도내 골프장 업체 규모 20
2) 제주도내 골프장 이용객 현황 21
3) 제주도내 골프장 이용 요금 현황 22
4) 제주지역 골프장 업계 동향 23
5. 골프관광 25
1) 골프관광의 개념 25
2) 골프관광특성 27
3) 관광지 선택 속성 27
4) 골프관광지 선택 28
6. 골프장 이용 만족도와 재이용 의사 30
1) 이용 만족도 30
2) 재이용 의사 30
7. 선행연구 고찰 31
1) 골프장 만족도와 재이용 의사 31
2) 서비스 품질 34
3) 델파이 방법의 이해 36
4) 델파이 방법의 연구사례 37
5) 골프관광산업 저해요인 선행연구 40
6) 골프관광산업 활성화 방안 선행연구 44
7) 국내 골프장 경쟁력 강화방안 44
8) 해외사례연구 45
Ⅲ. 연구 1 47
1. 문제 제기 47
1) 연구문제 47
2. 연구 방법 47
1) 연구대상 47
2) 측정도구 48
3) 연구절차 48
4) 자료분석 49
3. 연구결과 49
2) 제주골프관광 유인 및 활성화 요인 65
4. 논의 107
Ⅳ. 연구 2 111
1. 문제 제기 111
1) 연구문제 111
2. 연구방법 112
1) 연구대상 112
2) 측정도구 114
3) 연구절차 117
4) 자료분석 118
3. 연구결과 119
1) 제1차 델파이 조사결과 119
2) 제2차 델파이 조사결과 124
3) 제3차 델파이 조사결과 139
4. 논의 155
Ⅴ. 종합논의 164
Ⅵ. 결론 176
참고문헌 178
부록 189
Degree
Doctor
Publisher
제주대학교 대학원
Citation
강승훈. (2020). 제주도 골프관광산업 활성화 방안 연구
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