관광자원 개발잠재력 평가지표에 관한 연구

Abstract

For developing tourism resources, it is important to commercialize various tourism resources and contents existing in the region. In addition, tourists demand more special experiences. The evaluation for potential of tourism resources is important in that it realizes the potential of tourism resources and maximizes efficiency through analysis of the characteristics and values of the resources. Many local governments are developing various local tourism resources, but they do not take advantage of the unique tourism resources of the region and just follow famous tourism resources, which wastes resources and reduces the country's tourism competitiveness. Therefore, the significance of this study is to suggest the direction of research related to development potential of tourism resources by attempting a systematic approach to development of tourism resources and presenting a new evaluation Indicator for development potential of tourism resources. To this end, in this study, the evaluation Indicator for development potential of tourism resources was derived and detailed items were identified, then evaluation priority and basic data for strategy establishment were provided regarding the development potential of tourism resources. Because of the lack of prior studies on development potential of tourism resources, this study derived the evaluation Indicator for development potential of tourism resources and sub-attributes using the Delphi technique utilizing the expert panel and the Analytic Hierarchy Process (AHP) method. Based on this process, the high level of development potential of tourism resources and the evaluation Indicator were derived through previous studies, and the evaluation Indicator for development potential of tourism resources and the sub-attributes were extracted using Delphi technique for the expert panel consisting of tourism experts. Using the extracted evaluation Indicator for development potential of tourism resources and sub-attributes, high-level of development potential of tourism resources, evaluation Indicator and the relative weight towards the sub-attributes were calculated through AHP for tourism experts. The results of the study are summarized as follows. First, based on the results of previous studies, the high-level of evaluation Indicator for development potential of tourism resources was classified into four dimensions, which were space-oriented approach, resource-oriented approach, demand-oriented approach, and management-oriented approach. The evaluation Indicator of the space-oriented approach dimension included accessibility and connected resources. The evaluation Indicator of the resource-oriented approach dimension included value and attractiveness. The evaluation Indicator of the demand-oriented approach included image and safety, and the evaluation Indicator of the management-oriented approach included human resources and capacity. Second, through the Delphi technique, seven for evaluation Indicator for development potential of tourism resources, 13 factors for sub-attributes, and a total of 69 detailed items were derived. Third, among the high-level of development potential of tourism resources, the weight of the resource-oriented approach dimension was the highest, and it was confirmed that it is the most important evaluation dimension. This means that when evaluating the development potential of tourism resources, the tourism resources should be approached centrally although the management, demand, and the spatial aspects are important. Specifically, it is necessary to develop tourism resources first that has high value of resources since the relative weight of the 'Value,' which is the upper concept of the resource-oriented approach dimension, was highest. In addition, in the demand-oriented approach, the evaluation Indicator for local 'Image' is important, and in the management-oriented approach, the evaluation Indicator for 'Administrative Competence' is important. Implications are as follows based on the above results. As shown in the results of this study, when evaluating development potential of tourism resources, above all the evaluation with resource-oriented focus is important although aspects of demand, management, and space are important. In particular, efforts to prioritize the value of a resource are required because of the high importance of the value of the resource. Therefore, if development potential of tourism resources focuses on the value of those resources and evaluates development priorities, and commercialization through targeted benefits and support policies through administrative competence as well as promotes local image, tourism resources development potential will be increased. Despite these results, the limitations of this study are as follows. Because of the lack of prior studies on the evaluation Indicator for development potential of tourism resources, the study has the limitation of conducting research to derive high-level and evaluation Indicator based on prior research on tourism resources and potential. In addition, the study has limitation in that the research on evaluation Indicator and sub-attributes according to the subdivided types of tourism resources was insufficient. Therefore, it needs to be attempted to evaluate Korea's development potential of tourism resources based on the evaluation Indicator for development potential of tourism resources derived from this study, and further research is needed to verify if the evaluation Indicator derived from this study can reflect the reality of each local government.