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수정된 IPA를 활용한 세대간 호텔선택속성 비교연구

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Alternative Title
Generational Differences In Hotel Choice Attributes : A Comparative Study Of Baby Boomers and Millennials using Revised IPA
Abstract
The purpose of this study is to verify the generational differences between Babyboomers(birth from 1955 to 1963) and Millennials(birth from 1980 to 2000) in hotel choice attributes importance and satisfaction. The survey was conducted through Online survey agency and google analytics questionnaire distribution. Total answer was 412 and 10 answer sheets was excluded due to unscrupulous respondents and inapplicable ages. The collected data analyzed by SPSS 27.0, revised IPA and regression analysis. The revised IPA was implemented with analyzed regression coefficient using implicit importance and satisfaction. Each factor was classified into 6 categories: Safety and cleanliness, facilities, extra service, aesthetic image, accessibility, and price, as a result of regression analysis of factors that influence satisfaction, safety and cleanliness, aesthetic and price factors were found to be significant. As a result of a comparative study between generations, there is a relative difference in the importance and satisfaction of factors for each generation.
Author(s)
김태리
Issued Date
2021
Awarded Date
2021. 8
Type
Dissertation
URI
https://dcoll.jejunu.ac.kr/common/orgView/000000010348
Alternative Author(s)
Kim,Tae Ri
Affiliation
제주대학교 대학원
Department
대학원 관광경영학과
Advisor
홍성화
Table Of Contents
I. 서 론 1
1. 연구의 배경 및 목적 1
2. 연구의 방법과 범위 4
Ⅱ. 이론적 배경 6
1. 세대별 특징 6
1) 베이비붐 세대 7
2) 밀레니얼 세대 8
3) 선행연구 9
2. 호텔선택속성 12
1) 호텔선택속성 12
2) 선행연구 13
3. 수정된 IPA 17
1) 수정된 IPA 개념 17
2) 선행연구 19
Ⅲ. 연구방법 21
1. 연구 문제 21
2. 조사대상과 자료수집 22
3. 척도의 구성 22
1) 호텔선택속성 척도구성 22
2) 변수의 측정 및 정의 23
4. 자료 분석방법 26
Ⅳ. 연구결과 27
1. 표본의 일반적 특성 27
2. 신뢰도와 타당성 29
3. 세대별 호텔선택속성 중요도 31
4. 세대별 호텔선택속성 만족도 34
5. 세대별 수정된 IPA 36
6. 호텔선택속성 요인이 소비자 만족도에 미치는 영향 56
Ⅴ. 결 론 58
1. 결과 요약 58
2. 시사점 61
3. 연구의 한계 및 제언 62
참고문헌 63
1. 국내문헌 63
2. 국외문헌 66
3. 기타문헌 68
설 문 지 69
ABSTRACT 72
Degree
Master
Publisher
제주대학교 대학원
Citation
김태리. (2021). 수정된 IPA를 활용한 세대간 호텔선택속성 비교연구
Appears in Collections:
Tourism Management > ETC
General Graduate School > Tourism Management
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