카지노 종사자의 조직공정성 인식이 고객지향성에 미치는 영향

Abstract

The purpose of this study is to select and confirm each factor of organizational justice that affects customer orientation as an independent variable for foreigner exclusive casino members in Jeju Province, and to provide practical basic data for foreigner exclusive casino. For data collection, multiple regression analysis was performed on 313 subjects by convenience sampling of non-probability sampling method from 08 to 18 April 2022. The results of the study are summarized as follows. First, distribution justice did not have a statistically significant effect on customer orientation. Second, procedural justice had a statistically significant effect on customer orientation. Third, interaction justice had a statistically significant effect on customer orientation. As an implication of this study, foreigner exclusive casino companies in Korea are expected to increase the number of foreign arrivals in accordance with the government's tourism revitalization policy after COVID-19, so it is necessary to prepare for this. In particular, foreigner exclusive companies in Jeju Province can contribute to job creation and promote the local economy. Therefore, foreigner exclusive casino CEOs and personnel managers will establish fair personnel principles and establish rules and institutional mechanisms for compensation of members to normalize casino management following the revitalization of the tourism industry in the future In addition, when foreigner exclusive casino managers make efforts to build a positive culture that respects each other so that decisions can be made according to reasonable procedures, their awareness of organizational justice increases, which can lead to active customer orientation behavior.