도시재생 관광개발 사업에 대한 지역주민의 사회적 자본이 장소 정체성과 관광개발 지지에 미치는 영향

Abstract

Recently, areas where urban regeneration projects are being promoted are attracting attention as tourist destinations. This means that the city is being recognized as an attractive place, and that the uniqueness and specificity of the city is increasing its potential as a tourism resource. However, much attention and continuous efforts are still required to restore and revitalize the urban vitality of the old downtown. In this study, I have paid attention to the social capital, place identity, and support for tourism development of local residents where urban regeneration tourism development projects are being promoted as a strategy for revitalizing the declining old city center. From the perspective of local residents, who are major stakeholders in the urban regeneration tourism development project, the relationship between social capital, place identity, and support for tourism development was examined by applying the C-A-B(Cognition-Affect-Behavior) model. To this end, the opinions of local residents for the urban regeneration project in the original downtown (Mogwan district) of Jeju City were gathered, and the data from the survey collected from 323 local residents were analyzed using a structural equation model. According to the data analysis results, social capital consisting of social trust, social norms, and social networks of local residents subject to urban regeneration projects in the old city center of Jeju City affects the formation or improvement of place identity, and this had a significant effect on support for comprehensive tourism development including urban regeneration projects. In addition, it was confirmed that place identity acts as a mediator in the path to support tourism development affected by social capital. In particular, the path coefficients between place identity and support for tourism development was the largest, revealing that these two variables are very closely influenced one another. This means that the improvement of ‘cognition’ of social capital represented by social trust, social norms and social networks reinforces ‘affect’, which interacts with human relations centered on local places, which plays a role in triggering the ‘behavior’ of supporting tourism development by local residents. In addition, the results of previous studies that social capital is a significant predictor of place identity were confirmed on the mutual relationship between each factor, and place identity was approved it mediating role in supporting tourism development including urban regeneration tourism development projects. In other words, it was confirmed that the components of social capital are the basic elements that can improve place identity through the result that enhancing the place identity of community members is most effective in increasing support for regional tourism development. This study provides theoretical and practical implications for building trust and collaboration with local residents in related fields in the future, laying a theoretical foundation for the expansion of participation and support of local residents, a major stakeholder in urban regeneration tourism development projects, and provides theoretical and practical implications for building trust and collaboration with local residents in related fields in the future.