중국 전기자동차 시장 진출에 관한 사례 연구 -테슬라, 뷰익을 중심으로-

Abstract

During the 14th Five Year Plan period, under the background of carbon peak and carbon neutralization, China will vigorously adjust the energy structure and plan to build a new type of green power with new energy as the main body. In order to change the current situation that fossil energy provides stable power as the basic load of power grid, one of the solutions is to develop green power energy storage technology. Among them, the battery pack in electric vehicles can be used as regional energy storage equipment. In addition, with the strong support of national policies, China's electric vehicle industry will usher in a period of rapid development. In the foreseeable future, this will be a huge market. This paper aims to derive a strategy for entering the Chinese electric vehicle market, which is emerging as the world's largest market, by comparing and analyzing the cases of Tesla and Buick, U.S. companies entering the Chinese electric vehicle market. In order to achieve the purpose of this study, first, we would like to analyze prior studies based on the collection of related papers and data on the electric vehicle industry. In addition, we would like to analyze the current status of the Chinese electric vehicle market along with trends in the global electric vehicle market and conduct case studies on companies entering the Chinese electric vehicle market based on this. Based on this, we intend to derive an effective strategy for entering the Chinese electric vehicle market.